Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

David Talbot

A View from David Talbot

Does Apple Maps Deserve Another Chance?

Test in California shows edge over Google Maps and Waze

  • March 7, 2013

Back in September we wondered whether Apple’s launch of a disastrously bad mapping application was a shark-jumping moment for the much-loved company less than one year after Steve Jobs’s death (see “Is Apple Losing Its Way?”). We were hardly the only ones baffled by the misstep.  

Now a head-to-head contest suggests—albeit in a limited context—that Apple Maps is clawing its way back. Three journalists using separate cars with different navigation systems—Waze, Google Maps, and Apple Maps—visited several places in California (including Apple’s corporate headquarters in Cupertino). The conclusion: Apple outperformed Google and Waze in providing directions and beating traffic.

One tester, PC Magazine writer John Dvorak, said it made him “wonder what the fuss was about.” Of course, it’s going to take a lot more than a drive through Silicon Valley to know whether Apple Maps is back. But the report at least suggests it’s time to take a second look. What are you experiencing? 

Cut off? Read unlimited articles today.

Become an Insider
Already an Insider? Log in.

Uh oh–you've read all of your free articles for this month.

Insider Premium
$179.95/yr US PRICE

More from Connectivity

What it means to be constantly connected with each other and vast sources of information.

Want more award-winning journalism? Subscribe and become an Insider.
  • Insider Plus {! insider.prices.plus !}* Best Value

    {! insider.display.menuOptionsLabel !}

    Everything included in Insider Basic, plus the digital magazine, extensive archive, ad-free web experience, and discounts to partner offerings and MIT Technology Review events.

    See details+

    What's Included

    Unlimited 24/7 access to MIT Technology Review’s website

    The Download: our daily newsletter of what's important in technology and innovation

    Bimonthly print magazine (6 issues per year)

    Bimonthly digital/PDF edition

    Access to the magazine PDF archive—thousands of articles going back to 1899 at your fingertips

    Special interest publications

    Discount to MIT Technology Review events

    Special discounts to select partner offerings

    Ad-free web experience

  • Insider Basic {! insider.prices.basic !}*

    {! insider.display.menuOptionsLabel !}

    Six issues of our award winning print magazine, unlimited online access plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    What's Included

    Unlimited 24/7 access to MIT Technology Review’s website

    The Download: our daily newsletter of what's important in technology and innovation

    Bimonthly print magazine (6 issues per year)

  • Insider Online Only {! insider.prices.online !}*

    {! insider.display.menuOptionsLabel !}

    Unlimited online access including articles and video, plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    What's Included

    Unlimited 24/7 access to MIT Technology Review’s website

    The Download: our daily newsletter of what's important in technology and innovation

/
You've read all of your free articles this month. This is your last free article this month. You've read of free articles this month. or  for unlimited online access.