Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

Tom Simonite

A View from Tom Simonite

Three Clues to Google’s Future from CEO Larry Page

Google’s leader says the Web is less open, but expect more from Google+ and shopping search.

  • December 12, 2012

Google cofounder and CEO Larry Page spoke to Fortune recently in a wide-ranging interview that’s well worth reading. Here are three of the most interesting points made by Page, who rarely speaks publicly or to the press.

  •  He’s aware that the Web is becoming less open.

“The Internet was made in universities and it was designed to interoperate. And as we’ve commercialized it, we’ve added more of an island-like approach to it, which I think is a somewhat a shame for users.”

In the interview as posted, Page didn’t say anything about what he was doing to change that.

  • You should do your duty and use social network Google+, because Google needs you to. Many people lamented when Google began converting user accounts to its social network and putting it into search results, but Page appeals for his users to take a longer-term view.

“[Y]ou have to interact with it and you have to claim your name and make it work for you … I think that people weren’t focused on the long-term. And I think again it’s important if we’re going to do a good job meeting your information needs, we actually need to understand things and we need to understand things pretty deeply. People are a component of that.”

“The perfect search engine would really understand whatever your need is. It would understand everything in the world deeply, give you back kind of exactly what you need. I think some of the things we’re going to do with shopping are also related to that. In shopping we switched to more of a bid model. Part of that’s just to make sure we get the information to better structure it, and we have really accurate information that we could give to you. Because obviously if you’re buying something, it is a commercial transaction.”

Couldn't make it to EmTech Next to meet experts in AI, Robotics and the Economy?

Go behind the scenes and check out our video
Want more award-winning journalism? Subscribe to Insider Online Only.
  • Insider Online Only {! insider.prices.online !}*

    {! insider.display.menuOptionsLabel !}

    Unlimited online access including articles and video, plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.