Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

Rachel Metz

A View from Rachel Metz

EmTech: Has Xerox Learned How to Bring Its Research to Market?

The company’s CTO Sophie Vandebroek speaks about her company’s efforts to commercialize its innovations.

  • October 25, 2012

Beyond its printer and copier legacy, many people think of Xerox as the company that created the graphical user interface but lost its chance to popularize.

At MIT Technology Review’s EmTech conference today, Xerox chief technology officer Sophie Vandebroek addressed the issue of commercializing technology in a response to a question from an audience member.

Vandebroek, who runs Xerox’s research labs around the world, said that if you hire smart people, the process of invention is usual easy; it’s commercializing technology that is difficult.

In order to improve on this process, she said Xerox has chief innovation officers in each of its business lines who are responsible for pulling innovations out of the labs. She also said that two-thirds of the budget for Xerox’s research labs comes from the company’s business groups, which acts as an incentivizing force.

Of course, it’s not possible to turn every tech advance into a revenue source. “If you have creative people and you give them the freedom, they’ll come up with many more ideas than any company can commercialize by itself,” she said.

Cut off? Read unlimited articles today.

Become an Insider
Already an Insider? Log in.
More from Intelligent Machines

Artificial intelligence and robots are transforming how we work and live.

Want more award-winning journalism? Subscribe to Insider Online Only.
  • Insider Online Only {! insider.prices.online !}*

    {! insider.display.menuOptionsLabel !}

    Unlimited online access including articles and video, plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    What's Included

    Unlimited 24/7 access to MIT Technology Review’s website

    The Download: our daily newsletter of what's important in technology and innovation

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.