A View from David Zax
Who Needs An 84-Inch TV?
And more to the point, who can afford it?
Like cowboys revealing the sizes of their guns at a shootout, Sony, Toshiba, and LG all whipped out jumbo TVs of the exact same size at IFA in Berlin this week. These colossal sets are each 84-inches, and each is a so called “4K” TV, which basically means their resolution is ridiculously high–four times that of full HD.
Sony whipped out its gun first, report Wired and others. The totally-easy-to-pronounce XBR-84X900 is an LCD TV with a 3840 x 2160 resolution. It’s a “smart” TV, meaning it has built-in WiFi for all that web content that’s increasingly forming the core of your viewing experience, and it packs a 10-speaker audio system for you to build a home theater experience with. By “you,” of course, I mean somebody richer than you. The rumored price is around 25 grand.
CNET took a video look at the Sony set.
LG also debuted a 84-inch 4K set, an Ultra-Definition 3D TV, says the Verge. LG reportedly will be putting the set out in Korea first, at a price that’s equivalent to about US $22,000. The set is rumored to see a September-ish debut stateside.
Finally, not to be left out of a good old-fashioned gunfight, Toshiba unholstered an 84-inch set of it’s own. (The metaphor is no longer working; no holster could possibly fit this thing.) The Toshiba modle has that same 3840 x 2160 resolution, and is expected to launch early next year, per Engadget, which also shot this video.
There’s not a ton of 4K content being made right now, but arguably that could change. YouTube, of all things–you thought it was just fuzzy cat videos?–has a 4K channel. And Sony put up a list of 4K movies; you can now see Channing Tatum strut his half-naked stuff in an 8-million-pixel-friendly version of “Magic Mike,” for instance.
Now, I don’t regularly host massive parties, nor do I suffer from gigantism, nor am I fabulously wealthy, so perhaps I can’t understand these things. But I’m getting by just fine on the 32” Westinghouse flatscreen I bought about a year ago for a couple hundred bucks. Nevertheless I suppose all these fabulously wealthy hard-partying giants need something to spend their money on, so I’m happy for them.
AI and robotics are changing the future of work. Learn from the humans leading the way at EmTech Next 2019.Register now