David Talbot

A View from David Talbot

Giants Beat Pats 59 to 41 (in Social Media Super Bowl Buzz)

New England gets more website hits, but the Giants get more social buzz.

  • February 1, 2012

Social media analysis reveals that Giants fans show more online gusto than do their Patriots counterparts.

The Patriots’ official website. Credit: Technology Review

The analysis comes from the analytics firms Nielsen and NM Incite, and shows that Giants fans look at almost twice as many pages on the team website than do their Patriots counterparts. What’s more, Giants fans are far more prolific bloggers. 

As 781vicci recently put it on Twitter: “I hope the #GIANTS WIN THE SUPERBOWL IM COUNTIN ON THEM BOT CUZ IM FROM NY OR IM A FAM JUS SO I CAM WEAR THAT @BRIDGEBOISE #CRUNECK ON TV.”

Thanks to such missives, the Giants have been garnering about 59 percent of the buzz on Twitter, Facebook, and other online platforms. The Pats have only been getting 41 percent. (True, in terms of quarterbacks, fans talk about Tom Brady more than Eli Manning, and more people visit the Pats site—644,000 unique visitors during the playoffs compared to 574,000 for the Giants.)  

Social media analytics is a fast-evolving field that promises to revolutionize advertising, politics, and more. Someone, somewhere, is working on way to translate all of this into a point-spread prediction.

The info-graphic below summarizes the results of the Nielsen study:

Become an MIT Technology Review Insider for in-depth analysis and unparalleled perspective.

Subscribe today

Uh oh–you've read all of your free articles for this month.

Insider Premium
$179.95/yr US PRICE

Want more award-winning journalism? Subscribe to Insider Plus.
  • Insider Plus {! insider.prices.plus !}*

    {! insider.display.menuOptionsLabel !}

    Everything included in Insider Basic, plus ad-free web experience, select discounts to partner offerings and MIT Technology Review events

    See details+

    What's Included

    Bimonthly magazine delivery and unlimited 24/7 access to MIT Technology Review’s website

    The Download: our daily newsletter of what's important in technology and innovation

    Access to the magazine PDF archive—thousands of articles going back to 1899 at your fingertips

    Special discounts to select partner offerings

    Discount to MIT Technology Review events

    Ad-free web experience

/
You've read all of your free articles this month. This is your last free article this month. You've read of free articles this month. or  for unlimited online access.