Video

The Ultimate Social Persuasion Device

In the near future, all citizens will wear a centrally-controlled, super iPhone that tracks your movements and can scan everyone around you to divulge their net worth, their shopping history and their dating potential. The so-called äppärät is an invention of Gary Shteyngart, author of the satiric novel “Super Sad True Love Story.” Is there an äppärät in your future? To find out more we caught up with Shteyngart at Newtonville Books, near Boston.

Uh oh–you've read all five of your free articles for this month.

Insider Premium

$179.95/yr US PRICE

More from Business Impact

How technology advances are changing the economy and providing new opportunities in many industries.

Want more award-winning journalism? Subscribe to Insider Plus.

  • Insider Plus {! insider.prices.plus !}*

    {! insider.display.menuOptionsLabel !}

    Everything included in Insider Basic, plus ad-free web experience, select discounts to partner offerings and MIT Technology Review events

    See details+

    What's Included

    Bimonthly home delivery and unlimited 24/7 access to MIT Technology Review’s website.

    The Download. Our daily newsletter of what's important in technology and innovation.

    Access to the Magazine archive. Over 24,000 articles going back to 1899 at your fingertips.

    Special Discounts to select partner offerings

    Discount to MIT Technology Review events

    Ad-free web experience

You've read of free articles this month.