Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

A View from Erica Naone

Twitter's Late-Blooming Business Model: @Earlybird

The scheme is a clever evolution of sponsored tweets.

  • July 7, 2010

Twitter was late to the game in developing its first business model, but has now come up with another one. The company is hoping that its new @earlybird account will generate revenue while helping its users find deals. Announced yesterday, @earlybird is a Twitter account that will repost time-sensitive Twitter-exclusive deals from selected advertisers’ Twitter accounts.

Advertisers pay Twitter for posts to @earlybird, but the company says it plans to be selective about which posts it will choose to accept. Users interested in receiving the deals can choose to follow the account, and people will only see the ads in their timelines if they follow @earlybird, or if a friend retweets a message from that account.

Just 18 hours after the tweet announcing its existence, @earlybird already had more than 13,000 followers. It’s a clever move and true to Twitter’s ideals for the company to focus on showing advertisements to those who volunteer to receive them.

Twitter says it’s currently investigating similar, targeted accounts, such as ones that offer location-based deals or deals within certain areas of interest such as music.

Cut off? Read unlimited articles today.

Become an Insider
Already an Insider? Log in.
More from Business Impact

How technology advances are changing the economy and providing new opportunities in many industries.

Want more award-winning journalism? Subscribe to Insider Online Only.
  • Insider Online Only {! insider.prices.online !}*

    {! insider.display.menuOptionsLabel !}

    Unlimited online access including articles and video, plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.