A View from Erica Naone
Apple Expected to Acquire Siri
It’s unlikely we’ll see versions of the voice-controlled “intelligent assistant” for non-Apple devices.
What’s always impressed me about Siri is that in my own tests of the product, it’s lived up to the hype. Siri’s founders are serious technologists who’ve been careful to promise only what they can deliver, and the results show clearly in how slick and finished the app felt at launch.
In 2009, we named Siri to our list of 10 important emerging technologies of the year. The acquisition would suggest that the company’s technology is going to get the resources and support it needs to spread widely.
It’s a shame, however, to think that Siri for Android is now an unlikely prospect.
Keep up with the latest in Apple at EmTech Digital.
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March 25-26, 2019
San Francisco, CA