Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

A View from Kristina Grifantini

Google, Intel, and Sony Plan New TV System

Set-top boxes will offer easier Web surfing, and let developers create TV apps.

  • March 18, 2010

A Google-Intel-Sony partnership will soon offer TVs and set-top boxes that make it easier to browse the Web on a TV, according to a report by The New York Times. The Google TV platform will be based on the Android operating system and will be open to developers, who will presumably be able to create downloadable TV apps, like games.

While some TVs and boxes already allow Web access, these generally don’t offer full web surfing. Products that let you play video from a computer on a TV have also been around for a while. But the rising popularity of video sites like YouTube and Hulu.com may mean we’ll be seeing more Internet options–potentially even related social networking services–on TVs. Logitech will offer a remote control with a tiny keyboard to aid in web surfing on Google TV.

Google’s venture into TV was preceded by its Google TV Ads system, which sells ads on some televisions systems and figures out where an advertiser’s ad should be placed based on keywords (similar to its web advertising). Several years ago, Google also tested a software which used a computer’s built-in microphone to listen and identify audio from a user’s TV to target related ads on the user’s computer.

Want to go ad free? No ad blockers needed.

Become an Insider
Already an Insider? Log in.
More from Intelligent Machines

Artificial intelligence and robots are transforming how we work and live.

Want more award-winning journalism? Subscribe to Insider Online Only.
  • Insider Online Only {! insider.prices.online !}*

    {! insider.display.menuOptionsLabel !}

    Unlimited online access including articles and video, plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.