A View from Erica Naone
Google's New Photo Editor
Web app Picnik may be integrated with Picasa.
Google announced today that it has acquired Picnik, a company that provides a fully-featured Web-based photo editing application. This is the latest in a recent string of acquisitions that has also seen Google snap up the social search site Aardvark.
Picnik is a flash-based photo editor capable of real-time cropping, resizing, rotating, special effects, and other manipulations. It can pull photos from websites including Picasa, Flickr, Facebook, and MySpace, or from a user’s computer. The basic service is free, but the site offers a more sophisticated service for about $25 a year.
Google most likely wants to beef up its online photo-sharing service, Picasa, which currently has fairly minimal photo editing capabilities. It says it’s not changing Picnik yet, but will be working on “integration and new features.”