Bing and Google Go Real-Time with Social Updates
* Updated at 6:55 PM ET.
In two separate, non-exclusive deals, Microsoft will partner with Facebook and Twitter to show status updates in its search site, Bing. Microsoft officially announced the deals at the Web 2.0 Summit today.
While rumors of the Microsoft-Twitter deal have been circulating for a few weeks, integrating Facebook updates is a surprise twist, although not entirely unexpected, given Microsoft’s $240 million investment in Facebook two years ago. Google is said to be in talks with Twitter and Facebook as well.
*(It didn’t take Google long to respond. An official blog post reveals that the company has also signed a deal to index real-time information from Twitter).
Twitter has been gaining notice as a valuable source of real-time information. For example, news often breaks on Twitter before hitting major media outlets and well before showing up in search engines. In January Yahoo announced TweetNews, which ranks Yahoo News stories based on Twitter posts.
The integration seems to be a win-win situation: social networking sites will presumably help search engines capture trending news topics more quickly, while the search engines can offer needed revenue streams to the social networking sites and help solidify their legitimacy. It also makes it harder for businesses to ignore social media: with the integration, having Facebook and Twitter accounts can also help a company gain prominence in the much-coveted top spots on search results.
Keep Reading
Most Popular
Large language models can do jaw-dropping things. But nobody knows exactly why.
And that's a problem. Figuring it out is one of the biggest scientific puzzles of our time and a crucial step towards controlling more powerful future models.
OpenAI teases an amazing new generative video model called Sora
The firm is sharing Sora with a small group of safety testers but the rest of us will have to wait to learn more.
Google’s Gemini is now in everything. Here’s how you can try it out.
Gmail, Docs, and more will now come with Gemini baked in. But Europeans will have to wait before they can download the app.
This baby with a head camera helped teach an AI how kids learn language
A neural network trained on the experiences of a single young child managed to learn one of the core components of language: how to match words to the objects they represent.
Stay connected
Get the latest updates from
MIT Technology Review
Discover special offers, top stories, upcoming events, and more.