Kate Greene

A View from Kate Greene

Google Launches Web Elements

A new tool makes it easy to add Google products to a personal Web site.

  • May 27, 2009

There is a subset of software developers who are forever trying to build software that’s easier for non-developers to make. Google’s Blogger is a good example of this: anyone can quickly and easily set up a blog by walking through the steps; they don’t need HTML experience to start blogging in minutes.

In the spirit of simplifying software, Google announced a new way to easily integrate its products, like News and Maps, into a personal website. The offering is called Web Elements and was demonstrated today at the Google I/O developer conference in San Francisco.

At the event, DeWitt Clinton, the technical leader on Google’s developer team, illustrated how to use Web Elements within a blog. He embedded a Google News feed, a map, and a live conversation widget in about the same amount of time it takes to embed a YouTube video. While similar tools have been available for some time, it’s interesting to see Google’s take on letting users easily add some of its popular products to their sites. Currently there are eight products available, with the possibility of more to come.

Cut off? Read unlimited articles today.

Become an Insider
Already an Insider? Log in.

Uh oh–you've read all of your free articles for this month.

Insider Premium
$179.95/yr US PRICE

Want more award-winning journalism? Subscribe to Insider Premium.
  • Insider Premium {! insider.prices.premium !}*

    {! insider.display.menuOptionsLabel !}

    Our award winning magazine, unlimited access to our story archive, special discounts to MIT Technology Review Events, and exclusive content.

    See details+

    What's Included

    Bimonthly magazine delivery and unlimited 24/7 access to MIT Technology Review’s website

    The Download: our daily newsletter of what's important in technology and innovation

    Access to the magazine PDF archive—thousands of articles going back to 1899 at your fingertips

    Special discounts to select partner offerings

    Discount to MIT Technology Review events

    Ad-free web experience

    First Look: exclusive early access to important stories, before they’re available to anyone else

    Insider Conversations: listen in on in-depth calls between our editors and today’s thought leaders

/
You've read all of your free articles this month. This is your last free article this month. You've read of free articles this month. or  for unlimited online access.