Kate Greene

A View from Kate Greene

Google Launches Web Elements

A new tool makes it easy to add Google products to a personal Web site.

  • May 27, 2009

There is a subset of software developers who are forever trying to build software that’s easier for non-developers to make. Google’s Blogger is a good example of this: anyone can quickly and easily set up a blog by walking through the steps; they don’t need HTML experience to start blogging in minutes.

In the spirit of simplifying software, Google announced a new way to easily integrate its products, like News and Maps, into a personal website. The offering is called Web Elements and was demonstrated today at the Google I/O developer conference in San Francisco.

At the event, DeWitt Clinton, the technical leader on Google’s developer team, illustrated how to use Web Elements within a blog. He embedded a Google News feed, a map, and a live conversation widget in about the same amount of time it takes to embed a YouTube video. While similar tools have been available for some time, it’s interesting to see Google’s take on letting users easily add some of its popular products to their sites. Currently there are eight products available, with the possibility of more to come.

Become an MIT Technology Review Insider for in-depth analysis and unparalleled perspective.
Subscribe today

Uh oh–you've read all five of your free articles for this month.

Insider Premium

$179.95/yr US PRICE

More from undefined

Want more award-winning journalism? Subscribe and become an Insider.

  • Insider Premium {! insider.prices.premium !}*

    {! insider.display.menuOptionsLabel !}

    Our award winning magazine, unlimited access to our story archive, special discounts to MIT Technology Review Events, and exclusive content.

    See details+

    What's Included

    Bimonthly home delivery and unlimited 24/7 access to MIT Technology Review’s website.

    The Download. Our daily newsletter of what's important in technology and innovation.

    Access to the Magazine archive. Over 24,000 articles going back to 1899 at your fingertips.

    Special Discounts to select partner offerings

    Discount to MIT Technology Review events

    Ad-free web experience

    First Look. Exclusive early access to stories.

    Insider Conversations. Join in and ask questions as our editors talk to innovators from around the world.

  • Insider Plus {! insider.prices.plus !}* Best Value

    {! insider.display.menuOptionsLabel !}

    Everything included in Insider Basic, plus ad-free web experience, select discounts to partner offerings and MIT Technology Review events

    See details+

    What's Included

    Bimonthly home delivery and unlimited 24/7 access to MIT Technology Review’s website.

    The Download. Our daily newsletter of what's important in technology and innovation.

    Access to the Magazine archive. Over 24,000 articles going back to 1899 at your fingertips.

    Special Discounts to select partner offerings

    Discount to MIT Technology Review events

    Ad-free web experience

  • Insider Basic {! insider.prices.basic !}*

    {! insider.display.menuOptionsLabel !}

    Six issues of our award winning magazine and daily delivery of The Download, our newsletter of what’s important in technology and innovation.

    See details+

    What's Included

    Bimonthly home delivery and unlimited 24/7 access to MIT Technology Review’s website.

    The Download. Our daily newsletter of what's important in technology and innovation.

You've read of free articles this month.