Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

Why we made this change

Visitors are allowed 3 free articles per month (without a subscription), and private browsing prevents us from counting how many stories you've read. We hope you understand, and consider subscribing for unlimited online access.

Back to MIT Technology Review home
Contact customer service if you are seeing this message in error.

Video

Amazon Kindle

The online giant hopes it’s created the ipod of digital books.

Related Video

More videos


Solving Cold Cases: An Unlikely Application for DNA Databases 27:01


Truth and Bias in the Age of Algorithms 11:56


The Ethics of the Internet 11:37
Want more award-winning journalism? Subscribe to Insider Plus.
  • Insider Plus {! insider.prices.plus !}*

    {! insider.display.menuOptionsLabel !}

    Everything included in Insider Basic, plus the digital magazine, extensive archive, ad-free web experience, and discounts to partner offerings and MIT Technology Review events.

    {! insider.buttons.plus.buttonText !}
    See details+

    Print + Digital Magazine (6 bi-monthly issues)

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

    Technology Review PDF magazine archive, including articles, images, and covers dating back to 1899

    10% Discount to MIT Technology Review events and MIT Press

    Ad-free website experience

* {! insider.display.footerLabel !}

See international prices

See U.S. prices

Revert to MIT Enterprise Forum pricing

Revert to standard pricing

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.