Business Impact

AOL teams up with CBS Radio stations to provide music, local news and sports programming

Mar 7, 2008

CBS Radio is teaming up with AOL to provide online streams from all 140 of its stations to AOL’s online radio service.

The deal announced Friday will bring local news, sports and music programming from big CBS stations to AOL, including WFAN-AM and 1010 WINS in New York.

Streams from the CBS stations will be added to AOL’s already large offerings of music and other radio channels.

The CBS stations will continue to stream audio feeds on their own Web sites, but the company hopes to gain larger audiences for advertisers by tapping AOL’s online listener base. AOL is part of Time Warner Inc.

The audio streams will be free to listeners and will be supported by advertising, which CBS Radio will sell. AOL will take a share in those revenues, but further financial details of the deal weren’t disclosed.

AOL’s deal with CBS will replace an arrangement the online portal currently has with XM Satellite Radio Holdings Inc. The deal with CBS Radio, which is part of CBS Corp., goes live in mid-May.

Along with its 140 terrestrial stations, CBS Radio will also make available several online-only radio stations through AOL.

CBS Radio is the second-biggest radio company in the country after Clear Channel Communications Inc.