Mitsubishi’s new TV is the first to use laser light, which produces exceptionally vivid color. Like some existing TVs, Mitsubishi’s uses an array of tiny, movable mirrors; red, blue, and green light beams strike the mirrors and are reflected onto the screen in different combinations. But because laser light is so pure–all its photons have exactly the same wavelength–the color combinations can be much more precise. The TV will be on the market by the end of the year.
Product: Laser TV
Cost: Competitive with similar-sized flat-panel LCD TVs (where a 60- or 65-inch set might cost $7,000 to $9,000)
Companies: Mitsubishi Electric