Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

Business Impact

Microsoft buys Multimap for undisclosed amount

Microsoft Corp. said Wednesday it has acquired a United Kingdom online mapping company to enhance its existing Windows Live Web-based services.

The software maker did not say what it paid for Multimap, which provides street-level maps, travel directions and local information. Multimap also offers hotel and restaurant-booking services and builds private-label mapping tools for companies, including Hilton Hotels and Ford.

Microsoft said Multimap will operate as a wholly owned subsidiary of Microsoft as part of its Search and Virtual Earth teams.

”This acquisition will play a significant role in the future growth of our search business,” said Sharon Baylay, a general manager in Microsoft’s online services group, in a statement.

Microsoft’s search engine gets fewer queries each month than No. 1 Google Inc. or No. 2 Yahoo Inc., but the company has said that improvements to its search engine this fall made its results just as good as Google’s. At that time, Microsoft also retooled the user interface of its own map-based local search site.

Couldn't make it to EmTech Next to meet experts in AI, Robotics and the Economy?

Go behind the scenes and check out our video
More from Business Impact

How technology advances are changing the economy and providing new opportunities in many industries.

Want more award-winning journalism? Subscribe to Insider Basic.
  • Insider Basic {! insider.prices.basic !}*

    {! insider.display.menuOptionsLabel !}

    Six issues of our award winning print magazine, unlimited online access plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    Print Magazine (6 bi-monthly issues)

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.