Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

Business Impact

AT&T quietly introduces $10 DSL plan, part of BellSouth acquisition concessions

NEW YORK (AP) – Without any sort of fanfare, AT&T Inc. has started offering a broadband Internet service for $10 a month, cheaper than any advertised plan.

The DSL, or digital subscriber line, plan introduced Saturday is part of the concessions made by AT&T to the Federal Communications Commission to get its $86 billion acquisition of BellSouth Corp. approved last December.

The $10 offer is available to customers in the 22-state AT&T service region, which includes former BellSouth areas, who have never had AT&T or BellSouth broadband, spokesman Michael Coe confirmed Monday. Local phone service and a one-year contract are required. The modem is free.

The plan was not mentioned in a Friday news release about AT&T’s DSL plans, and is slightly hidden on the AT&T Web site. A page describing DSL options doesn’t mention it, but clicking a link for ”Term contract plans” reveals it. It’s also presented to customers who go into the application process, Coe said.

The service provides download speeds of up to 768 kilobits per second and upload speeds of up to 128 kbps, matching the speeds of the cheapest advertised AT&T plan, which costs $19.95 per month in the nine-state former BellSouth area and $14.99 in the 13 states covered by AT&T before the acquisition.

BellSouth generally had higher prices for DSL before it was acquired, and the price difference persists, though AT&T did cut the price of the cheapest advertised plan in the Southeast region by $5 from $24.95 on Saturday.

The agreement with the FCC required the company to offer the plan for at least 2½ years. Coe said he could not comment on future advertising plans for the offer.

The introduction of the plan, slightly before the deadline at the end of June, was first reported by The Tennessean in Nashville.

Another concession to the FCC is yet to come: a plan for DSL that doesn’t require local phone service. AT&T has another six months to introduce that option, which should cost at most $19.95 per month.

Consumer advocates have fought for this so-called ”naked DSL plan,” because DSL can carry Internet-based phone calls for less than the price of local phone service. However, at 768 kbps, the download speed may be too low to appeal to the relatively sophisticated customers who use the Internet for phone calls.

——

On the Net:

http://www.att.com

Be the leader your company needs. Implement ethical AI.
Join us at EmTech Digital 2019.

Register now
More from Business Impact

How technology advances are changing the economy and providing new opportunities in many industries.

Want more award-winning journalism? Subscribe and become an Insider.
  • Insider Plus {! insider.prices.plus !}* Best Value

    {! insider.display.menuOptionsLabel !}

    Everything included in Insider Basic, plus the digital magazine, extensive archive, ad-free web experience, and discounts to partner offerings and MIT Technology Review events.

    See details+

    Print + Digital Magazine (6 bi-monthly issues)

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

    Technology Review PDF magazine archive, including articles, images, and covers dating back to 1899

    10% Discount to MIT Technology Review events and MIT Press

    Ad-free website experience

  • Insider Basic {! insider.prices.basic !}*

    {! insider.display.menuOptionsLabel !}

    Six issues of our award winning print magazine, unlimited online access plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    Print Magazine (6 bi-monthly issues)

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

  • Insider Online Only {! insider.prices.online !}*

    {! insider.display.menuOptionsLabel !}

    Unlimited online access including articles and video, plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.