We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

Jessamy Tang '89

Sports enthusiast launches ESPN Radio Boston.

“I’ve always had a passion for sports–playing or watching,” says Jessamy Tang ‘89. Now she has parlayed that passion into a sports industry career as the creator and general manager of ESPN Radio Boston. She’s also co-owner and CEO of its parent company, J Sports Boston.

While an MIT undergraduate studying management, she played soccer, basketball, and lacrosse. “The athletics at MIT were really beneficial for the whole student body,” she says. “MIT gives everyone the opportunity to play at the collegiate level.” After MIT, she earned an MBA from the Stanford Graduate School of Business and then looked for a way to break into the sports industry.

This story is part of the March/April 2007 Issue of the MIT News Magazine
See the rest of the issue

Her chance came through a job offer from ABC Radio Networks, which was then linked to ESPN through the Walt Disney Company. Tang first worked in marketing and then learned about the radio business, analyzing the operations and finances of ABC stations.

By the time Tang decided she was ready to strike out on her own, she had years of experience in sports radio. She had overseen the strategy and creation of the combined ESPN Radio station and television network business, a joint venture with ABC Radio that offered sports programs in two media. And she had run the Pittsburgh ESPN Radio station.

A Boston native, Tang believed that her home city was a major market for sports radio. She left her job in Pittsburgh to start her own ESPN-­affiliated station. It wasn’t easy, but she raised between $10 million and $15 million to purchase and operate two ESPN Radio stations, 89 AM ESPN Boston and 1400 AM ESPN Lowell. She also had to combat the belief that Boston was a parochial sports town with little interest in national sports programming–a belief she is proving wrong.

“I think what makes this unique is not necessarily what I’m doing, but that there are not a lot of women who can raise money in the sports industry,” she says. Indeed, Tang is the first woman to amass private equity to buy a sports radio station.

The only drawback? She says she doesn’t have enough time now to play on the field herself.

Want to go ad free? No ad blockers needed.

Become an Insider
Already an Insider? Log in.
Next in MIT News
Want more award-winning journalism? Subscribe to Insider Online Only.
  • Insider Online Only {! insider.prices.online !}*

    {! insider.display.menuOptionsLabel !}

    Unlimited online access including articles and video, plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.