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Business Impact

Prying Open the Prius

A look under the hood and inside the battery of the world’s best-selling gas-electric hybrid car.

The Prius, now in its fifth year on the North American market and its third design, is the world’s best-selling gas-electric hybrid car. Its success derives largely from the clever technologies described here.

[Click here for a tour of the Prius’ key components. Then move the cursor over a letter on the vehicle (A through G) to view a description of that component.]

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