Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

Podcasting Takes Off

Demand is fueled by iTunes.

Podcasts – those amateur or professional audio or video programs delivered automatically to a subscriber’s computer or MP3 player – let consumers listen to their favorite shows whenever and wherever they want. But though the technology for podcast subscriptions has been around for several years, the mainstream has only recently caught on.

An explosion in podcasts’ popularity in the first half of this year, culminating in the launch of a podcast directory at Apple’s iTunes online music service, has providers scrambling to keep up with server demands and businesses looking for ways to turn a profit.

Several factors may have sparked podcasting’s new popularity: Broadband access and new applications and directories make acquiring podcasts painless, for example, and other programs make creating them a snap. Phenomenal sales of iPods and other portable digital music players, which let people take the show on the road, also likely have helped.

Tech Obsessive?
Become an Insider to get the story behind the story — and before anyone else.

Subscribe today
Want more award-winning journalism? Subscribe and become an Insider.
  • Insider Plus {! insider.prices.plus !}* Best Value

    {! insider.display.menuOptionsLabel !}

    Everything included in Insider Basic, plus the digital magazine, extensive archive, ad-free web experience, and discounts to partner offerings and MIT Technology Review events.

    See details+

    Print + Digital Magazine (6 bi-monthly issues)

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

    Technology Review PDF magazine archive, including articles, images, and covers dating back to 1899

    10% Discount to MIT Technology Review events and MIT Press

    Ad-free website experience

  • Insider Basic {! insider.prices.basic !}*

    {! insider.display.menuOptionsLabel !}

    Six issues of our award winning print magazine, unlimited online access plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    Print Magazine (6 bi-monthly issues)

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

  • Insider Online Only {! insider.prices.online !}*

    {! insider.display.menuOptionsLabel !}

    Unlimited online access including articles and video, plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.