Podcasting Takes Off

Demand is fueled by iTunes.

Podcasts – those amateur or professional audio or video programs delivered automatically to a subscriber’s computer or MP3 player – let consumers listen to their favorite shows whenever and wherever they want. But though the technology for podcast subscriptions has been around for several years, the mainstream has only recently caught on.

An explosion in podcasts’ popularity in the first half of this year, culminating in the launch of a podcast directory at Apple’s iTunes online music service, has providers scrambling to keep up with server demands and businesses looking for ways to turn a profit.

Several factors may have sparked podcasting’s new popularity: Broadband access and new applications and directories make acquiring podcasts painless, for example, and other programs make creating them a snap. Phenomenal sales of iPods and other portable digital music players, which let people take the show on the road, also likely have helped.

Cut off? Read unlimited articles today.

Become an Insider
Already an Insider? Log in.

Uh oh–you've read all of your free articles for this month.

Insider Premium
$179.95/yr US PRICE

Want more award-winning journalism? Subscribe to Insider Plus.
  • Insider Plus {! insider.prices.plus !}*

    {! insider.display.menuOptionsLabel !}

    Everything included in Insider Basic, plus ad-free web experience, select discounts to partner offerings and MIT Technology Review events

    See details+

    What's Included

    Bimonthly magazine delivery and unlimited 24/7 access to MIT Technology Review’s website

    The Download: our daily newsletter of what's important in technology and innovation

    Access to the magazine PDF archive—thousands of articles going back to 1899 at your fingertips

    Special discounts to select partner offerings

    Discount to MIT Technology Review events

    Ad-free web experience

/
You've read all of your free articles this month. This is your last free article this month. You've read of free articles this month. or  for unlimited online access.