Podcasting Takes Off

Demand is fueled by iTunes.

Podcasts – those amateur or professional audio or video programs delivered automatically to a subscriber’s computer or MP3 player – let consumers listen to their favorite shows whenever and wherever they want. But though the technology for podcast subscriptions has been around for several years, the mainstream has only recently caught on.

An explosion in podcasts’ popularity in the first half of this year, culminating in the launch of a podcast directory at Apple’s iTunes online music service, has providers scrambling to keep up with server demands and businesses looking for ways to turn a profit.

Several factors may have sparked podcasting’s new popularity: Broadband access and new applications and directories make acquiring podcasts painless, for example, and other programs make creating them a snap. Phenomenal sales of iPods and other portable digital music players, which let people take the show on the road, also likely have helped.

Tech Obsessive?
Become an Insider to get the story behind the story — and before anyone else.
Subscribe today

Uh oh–you've read all five of your free articles for this month.

Insider Premium

$179.95/yr US PRICE

More from undefined

Want more award-winning journalism? Subscribe to Insider Basic.

  • Insider Basic {! insider.prices.basic !}*

    {! insider.display.menuOptionsLabel !}

    Six issues of our award winning magazine and daily delivery of The Download, our newsletter of what’s important in technology and innovation.

    See details+

    What's Included

    Bimonthly home delivery and unlimited 24/7 access to MIT Technology Review’s website.

    The Download. Our daily newsletter of what's important in technology and innovation.

You've read of free articles this month.