What activity occupies the average American most? Consuming media. That’s the conclusion of a Ball State University study. Researchers followed subjects around and every 15 seconds recorded what they were doing. (That must have been weird.) About 30% of the day was was spent with media as the sole activity (TV, the Internet, music, radio, phones) versus 20.8% for work activity. An additional 39 percent of the day was spent with media while involved in some other activity, such as working, cooking, eating, etc. (The Christian Science Monitor has a nice graph at the bottom of this article.)
That’s a whopping 69% of a day spent in one medium or another.
Some other interesting facts:
It will be interesting to see, as time goes by, how and if the Internet displaces television as number one medium.