Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

A View from Brad King

TiVo on the Go

Before I came to Technology Review, I was working as the director of new media for an indie cable network. One of the initiatives that we were working on when I left was porting our shows to mobile devices. Screens…

  • June 9, 2005

Before I came to Technology Review, I was working as the director of new media for an indie cable network. One of the initiatives that we were working on when I left was porting our shows to mobile devices.

Screens are screens was our mantra: TV screens, PC screens, Mobile screens. Didn’t matter to us, as long as people we watching. In the digital age, we thought, why limit viewing to just one place?

That’s also the mantra that TiVo is clinging to as it attempts to build a viable business model. In February, Eric Hellweg, a regular media columnist for TR, wrote about the troubles facing the company, which gave some perspective on Tivo’s current troubles – and provides nice context for why the mobile strategy is so important for them.

TiVoToGo Initiative Extends to Microsoft Products
Pocket computer and mobile phones running Microsoft software now have the availability of TiVo portable television service TiVoToGo. This new feature allows consumers to transfer shows onto their portable device and then travel. Shares of TiVo have already climbed 7 percent according to an article from Reuters.

TiVo said TiVoToGo is now available on Microsoft Corp.’s Windows Mobile-based Portable Media Centers – paperback-sized devices that can play digital music and videos – as well as certain Windows Mobile-based Smartphones and PocketPC handheld computers.

Additional reporting by Brittany Sauser

Become an MIT Technology Review Insider for in-depth analysis and unparalleled perspective.

Subscribe today
Want more award-winning journalism? Subscribe and become an Insider.
  • Insider Plus {! insider.prices.plus !}* Best Value

    {! insider.display.menuOptionsLabel !}

    Everything included in Insider Basic, plus the digital magazine, extensive archive, ad-free web experience, and discounts to partner offerings and MIT Technology Review events.

    See details+

    Print + Digital Magazine (6 bi-monthly issues)

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

    Technology Review PDF magazine archive, including articles, images, and covers dating back to 1899

    10% Discount to MIT Technology Review events and MIT Press

    Ad-free website experience

  • Insider Basic {! insider.prices.basic !}*

    {! insider.display.menuOptionsLabel !}

    Six issues of our award winning print magazine, unlimited online access plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    Print Magazine (6 bi-monthly issues)

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

  • Insider Online Only {! insider.prices.online !}*

    {! insider.display.menuOptionsLabel !}

    Unlimited online access including articles and video, plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.