Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

A View from Brad King

TiVo on the Go

Before I came to Technology Review, I was working as the director of new media for an indie cable network. One of the initiatives that we were working on when I left was porting our shows to mobile devices. Screens…

  • June 9, 2005

Before I came to Technology Review, I was working as the director of new media for an indie cable network. One of the initiatives that we were working on when I left was porting our shows to mobile devices.

Screens are screens was our mantra: TV screens, PC screens, Mobile screens. Didn’t matter to us, as long as people we watching. In the digital age, we thought, why limit viewing to just one place?

That’s also the mantra that TiVo is clinging to as it attempts to build a viable business model. In February, Eric Hellweg, a regular media columnist for TR, wrote about the troubles facing the company, which gave some perspective on Tivo’s current troubles – and provides nice context for why the mobile strategy is so important for them.

TiVoToGo Initiative Extends to Microsoft Products
Pocket computer and mobile phones running Microsoft software now have the availability of TiVo portable television service TiVoToGo. This new feature allows consumers to transfer shows onto their portable device and then travel. Shares of TiVo have already climbed 7 percent according to an article from Reuters.

TiVo said TiVoToGo is now available on Microsoft Corp.’s Windows Mobile-based Portable Media Centers – paperback-sized devices that can play digital music and videos – as well as certain Windows Mobile-based Smartphones and PocketPC handheld computers.

Additional reporting by Brittany Sauser

Become an MIT Technology Review Insider for in-depth analysis and unparalleled perspective.

Subscribe today

Uh oh–you've read all of your free articles for this month.

Insider Premium
$179.95/yr US PRICE

Want more award-winning journalism? Subscribe to Insider Plus.
  • Insider Plus {! insider.prices.plus !}*

    {! insider.display.menuOptionsLabel !}

    Everything included in Insider Basic, plus the digital magazine, extensive archive, ad-free web experience, and discounts to partner offerings and MIT Technology Review events.

    See details+

    What's Included

    Unlimited 24/7 access to MIT Technology Review’s website

    The Download: our daily newsletter of what's important in technology and innovation

    Bimonthly print magazine (6 issues per year)

    Bimonthly digital/PDF edition

    Access to the magazine PDF archive—thousands of articles going back to 1899 at your fingertips

    Special interest publications

    Discount to MIT Technology Review events

    Special discounts to select partner offerings

    Ad-free web experience

/
You've read all of your free articles this month. This is your last free article this month. You've read of free articles this month. or  for unlimited online access.