Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

Jason Pontin

A View from Jason Pontin

D3. billg Parades XBox

Audience is nonplussed. Walt asks, “It’s just another games machine. What’s the big deal?” Billg says, “Well, it’s important to be the best games machine.” You can hear the audience think, “But you’re not. You’re just not.”…

  • May 23, 2005

Audience is nonplussed. Walt asks, “It’s just another games machine. What’s the big deal?” Billg says, “Well, it’s important to be the best games machine.” You can hear the audience think, “But you’re not. You’re just not.”

Uh oh–you've read all of your free articles for this month.

Insider Premium
$179.95/yr US PRICE

Want more award-winning journalism? Subscribe to Insider Basic.
  • Insider Basic {! insider.prices.basic !}*

    {! insider.display.menuOptionsLabel !}

    Six issues of our award winning print magazine, unlimited online access plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    What's Included

    Unlimited 24/7 access to MIT Technology Review’s website

    The Download: our daily newsletter of what's important in technology and innovation

    Bimonthly print magazine (6 issues per year)

/
You've read all of your free articles this month. This is your last free article this month. You've read of free articles this month. or  for unlimited online access.