A View from David Appell

Kids and Media Exposure

Kids these days are ever more plugged in and ever more multitasking, according to a new report by the Henry J. Kaiser Family Foundation. As distilled in this Washington Post article, America’s children now pack 8 1/2 hours of media…

  • March 10, 2005

Kids these days are ever more plugged in and ever more multitasking, according to a new report by the Henry J. Kaiser Family Foundation. As distilled in this Washington Post article, America’s children now pack 8 1/2 hours of media exposure into 6 1/2 hours of viewing time. Their media time is so overwhelming that Kaiser calls them “Generation M,” standing for Media in the Lives of Children.

More disheartening statistics: multi-tasking is up 10 percentage points in children 8-18, now at 26 percent. In 63 percent of homes a television is usually on during meals, and in 51 percent the television is on most of the time, regardless of whether anyone is watching it.

If there’s any hidden higlight, it’s that children who use more media are lowest on this “contentedness” scale devised by the study. Maybe that will inspire parents to keep their children more grounded.

Uh oh–you've read all of your free articles for this month.

Insider Premium
$179.95/yr US PRICE

Want more award-winning journalism? Subscribe and become an Insider.
  • Insider Premium {! insider.prices.premium !}*

    {! insider.display.menuOptionsLabel !}

    Our award winning magazine, unlimited access to our story archive, special discounts to MIT Technology Review Events, and exclusive content.

    See details+

    What's Included

    Bimonthly home delivery and unlimited 24/7 access to MIT Technology Review’s website.

    The Download. Our daily newsletter of what's important in technology and innovation.

    Access to the Magazine archive. Over 24,000 articles going back to 1899 at your fingertips.

    Special Discounts to select partner offerings

    Discount to MIT Technology Review events

    Ad-free web experience

    First Look. Exclusive early access to stories.

    Insider Conversations. Listen in as our editors talk to innovators from around the world.

  • Insider Plus {! insider.prices.plus !}* Best Value

    {! insider.display.menuOptionsLabel !}

    Everything included in Insider Basic, plus ad-free web experience, select discounts to partner offerings and MIT Technology Review events

    See details+

    What's Included

    Bimonthly home delivery and unlimited 24/7 access to MIT Technology Review’s website.

    The Download. Our daily newsletter of what's important in technology and innovation.

    Access to the Magazine archive. Over 24,000 articles going back to 1899 at your fingertips.

    Special Discounts to select partner offerings

    Discount to MIT Technology Review events

    Ad-free web experience

  • Insider Basic {! insider.prices.basic !}*

    {! insider.display.menuOptionsLabel !}

    Six issues of our award winning magazine and daily delivery of The Download, our newsletter of what’s important in technology and innovation.

    See details+

    What's Included

    Bimonthly home delivery and unlimited 24/7 access to MIT Technology Review’s website.

    The Download. Our daily newsletter of what's important in technology and innovation.

/
You've read all of your free articles this month. This is your last free article this month. You've read of free articles this month. or  for unlimited online access.