Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

A View from David Appell

Kids and Media Exposure

Kids these days are ever more plugged in and ever more multitasking, according to a new report by the Henry J. Kaiser Family Foundation. As distilled in this Washington Post article, America’s children now pack 8 1/2 hours of media…

  • March 10, 2005

Kids these days are ever more plugged in and ever more multitasking, according to a new report by the Henry J. Kaiser Family Foundation. As distilled in this Washington Post article, America’s children now pack 8 1/2 hours of media exposure into 6 1/2 hours of viewing time. Their media time is so overwhelming that Kaiser calls them “Generation M,” standing for Media in the Lives of Children.

More disheartening statistics: multi-tasking is up 10 percentage points in children 8-18, now at 26 percent. In 63 percent of homes a television is usually on during meals, and in 51 percent the television is on most of the time, regardless of whether anyone is watching it.

If there’s any hidden higlight, it’s that children who use more media are lowest on this “contentedness” scale devised by the study. Maybe that will inspire parents to keep their children more grounded.

Want more award-winning journalism? Subscribe to Insider Plus.
  • Insider Plus {! insider.prices.plus !}*

    {! insider.display.menuOptionsLabel !}

    Everything included in Insider Basic, plus the digital magazine, extensive archive, ad-free web experience, and discounts to partner offerings and MIT Technology Review events.

    See details+

    What's Included

    Unlimited 24/7 access to MIT Technology Review’s website

    The Download: our daily newsletter of what's important in technology and innovation

    Bimonthly print magazine (6 issues per year)

    Bimonthly digital/PDF edition

    Access to the magazine PDF archive—thousands of articles going back to 1899 at your fingertips

    Special interest publications

    Discount to MIT Technology Review events

    Special discounts to select partner offerings

    Ad-free web experience

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.