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Business Impact

iPod Impact

Apple’s stock price has soared.

A look at the performance of the top 20 consumer electronics stocks shows just how far the iPod apparently pulled Apple Computer away from the pack. Apple registered a 201 percent appreciation in share price in 2004, on top of a 49 percent appreciation in 2003. (Microsoft’s stock was flat in both years.) Sales of 4.6 million iPods during the last three months of 2004 helped drive Apple to $3.5 billion in quarterly revenue – the highest ever recorded by the company.

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