Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

Simson Garfinkel

A View from Simson Garfinkel

Give Me Firefox!

RedHerring (yes, it’s still alive) has a fascinating article about a full-page adveritsement in the New York Times promoting the open-source web browser, Mozilla firefox.Yes, advertisements in the Times cost real money. In fact, $50,000. So Rob Davis, which Red…

  • October 29, 2004

RedHerring (yes, it’s still alive) has a fascinating article about a full-page adveritsement in the New York Times promoting the open-source web browser, Mozilla firefox.

Yes, advertisements in the Times cost real money. In fact, $50,000. So Rob Davis, which Red Herring describes as a Marketing Maverick, put up a web page 10 days ago trying to get 2,500 donors to contribute $20 each. Instead, he got 10,000 people — the extra $200,000 is going to be plowed back into the Mozilla Foundation.

Interestingly, most of the donations come from students, rather than professionals. Frankly, $20 just aint that much — not when lunch costs $10.

We may have finally found the way to pay for Open Source software.

Want more award-winning journalism? Subscribe to Insider Online Only.
  • Insider Online Only {! insider.prices.online !}*

    {! insider.display.menuOptionsLabel !}

    Unlimited online access including articles and video, plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    What's Included

    Unlimited 24/7 access to MIT Technology Review’s website

    The Download: our daily newsletter of what's important in technology and innovation

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.