Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

A View from Wade Roush

Goodbye, Gigahertz

As TR reported last December, computer industry executives have begun to question in recent years whether it’s fair, or even useful, to market new chips solely on the basis of their clock speed. (Clock speeds are those numbers like “2.5…

  • April 22, 2004

As TR reported last December, computer industry executives have begun to question in recent years whether it’s fair, or even useful, to market new chips solely on the basis of their clock speed. (Clock speeds are those numbers like “2.5 Gigahertz,” meaning that a chip’s internal clock ticks 2.5 billion times per second; each tick is a signal to the chip that it can perform one set of operations.) The problem is that most chips’ real-world performance is determined by many factors aside from clock speed, such as input/output capacity and the size of the “cache” or onboard memory. AMD adopted a new naming scheme for its chips several years ago, and now industry leader Intel has decided to go along. The company has announced that starting next month, its various processors will be renamed using a three-digit scheme tied to the chips’ particular architectures, rather than their clock speed. For example, numbers in the 300s will be reserved for Intel’s low-end Celeron processors, while those in the 700s will be used for more expensive mobile processors like the Pentium M family.

Initially at least, consumers might have a harder time deciphering the processor names than they did comparing clock speeds. Intel warns explicitly against using the numbers, which will be phased in between May and July, to compare processors in different families. “710 is not ‘better’ than 510 simply because 7 is greater than 5,” a company statement says. But over time, Intel says, “these processor numbers will allow end customers to intelligently and accurately distinguish among individual processors by taking into account a broader set of features that contribute to the overall user experience.”

We’ll see. What the change really reflects—and what customers need to acknowledge and cope with–is that buying a computer is almost as complex these days as buying a car. And few people over the age of 19 buy a car based simply on how fast it can go. Eventually, we may even see consumer versions of clockless chips in which operations can proceed at their own pace, without having to wait for the next clock tick (see “It’s Time for Clockless Chips,” TR October 2001). At that point, the Gigahertz really will be ready for the garbage can.

Want more award-winning journalism? Subscribe to Insider Basic.
  • Insider Basic {! insider.prices.basic !}*

    {! insider.display.menuOptionsLabel !}

    Six issues of our award winning print magazine, unlimited online access plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    Print Magazine (6 bi-monthly issues)

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.