Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

A View from Wade Roush

A New Search Engine from...Amazon

Last October, Amazon set up A9 in San Jose, CA, a “stealth mode” company that would say only that it intended to focus on search technologies. Now everyone can see what they’ve been up to. On Wednesday the company launched…

  • April 15, 2004

Last October, Amazon set up A9 in San Jose, CA, a “stealth mode” company that would say only that it intended to focus on search technologies. Now everyone can see what they’ve been up to. On Wednesday the company launched a new Web search engine at www.a9.com that combines conventional Web search (powered by Google) with book results from Amazon and traffic information about sites from another Amazon subsidiary, Alexa. If you login to A9 using your Amazon user name, you also get access to some neat tools, such as a history of your previous searches and a “diary” where you can write notes about the sites you visit and access them from any Internet terminal. The new site is Amazon’s official entry in the accelerating race between major players such as Google, Yahoo!, and Microsoft to provide the dominant tools people use to navigate the Web (see Search Beyond Google, TR March 2004). Where exactly does Amazon plan to position itself in that race? It’s still unclear. A9 spokeswoman Alison Diboll told the Associated Press that A9 is “part of Amazon’s continuing development from an online retailer to a technology services company”–whatever that means.

Want more award-winning journalism? Subscribe and become an Insider.
  • Insider Plus {! insider.prices.plus !}* Best Value

    {! insider.display.menuOptionsLabel !}

    Everything included in Insider Basic, plus the digital magazine, extensive archive, ad-free web experience, and discounts to partner offerings and MIT Technology Review events.

    See details+

    Print + Digital Magazine (6 bi-monthly issues)

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

    Technology Review PDF magazine archive, including articles, images, and covers dating back to 1899

    10% Discount to MIT Technology Review events and MIT Press

    Ad-free website experience

  • Insider Basic {! insider.prices.basic !}*

    {! insider.display.menuOptionsLabel !}

    Six issues of our award winning print magazine, unlimited online access plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    Print Magazine (6 bi-monthly issues)

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

  • Insider Online Only {! insider.prices.online !}*

    {! insider.display.menuOptionsLabel !}

    Unlimited online access including articles and video, plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.