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Senior Director, Digital Strategy, Planning & Ad Ops

Position Overview: 

MIT Technology Review is looking for a Senior Director, Digital Strategy, Planning & Ad Ops to support and advise our growing ad sales team and our Digital Strategy Manager. (If you geek out over inventory, insights and investment, we want to hear from you.)  

Your most recent experience (in-house, with a publisher or agency) will allow you to deliver best-in-class solutions to meet each media moment. Your keen understanding of consumer insights, digital, social, and programmatic will drive results for both us and our partners in new and novel ways.  

The Senior Director, Digital Strategy, Planning & Ad Ops must thoroughly understand and have a passion for the worlds of ad ops, trafficking, and digital media planning. You excel at clearly communicating opportunities and challenges, and proactively presenting solutions to address them.  

From sourcing assets to managing resources to strategizing and executing campaigns, all the way through reporting results, and managing our budgeting and billing processes, you are truly the cornerstone of our planning and inventory discipline.  

You’ll provide processes, guidelines, and rationale to stakeholders (from both technical and non-technical backgrounds alike) in presentations and decks, briefings, reports, and meetings. You’re an invaluable Technology Review team member who is not afraid to proactively speak up and advocate for your recommended path forward for all to succeed. 

Principal Duties and Responsibilities (Essential Functions**): 

· Closely collaborate with key partners in Sales, Marketing, Events and our content teams to create media plans in response to partner RFPs and ad hoc requests  

· Work with advertisers, Sales and Product teams to execute requests, optimize campaigns, deliver and traffic ads; ensure all stakeholders understand all media plan deliverables, timelines and creative needs  

· Cultivate project management skills throughout the creation and scheduling of custom, integrated campaigns (including print and event sponsorships), in tandem with various internal and external teams  

· Guide and participate in the creation and presentation of media-specific documents (i.e. media plans, objectives/KPI and strategy decks)  

· Handle setup of ad placements, scheduling and updates for clients and partners; oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly  

· Monitor and report on media campaigns on an ongoing basis, providing an active voice in communicating optimization opportunities and challenges to internal teams and advertising partners  

· Ensure accuracy of Technology Review ad product specs documents and required materials  

· Delegate and provide direction on campaign post launch information (i.e. screenshots, links and placement information) as proof of placement for clients and agency partners  

· Work closely with internal teams to provide insights and observation recommendations for future campaigns, and create comprehensive recaps of our campaigns  

Supervision Received: This role reports directly to Executive Director of Integrated Marketing for MIT Technology Review 

Supervision Exercised:  N/A 

Education and Experience:


· 7+ years of experience in planning and executing digital media campaigns (in-house, agency or publisher preferred) 

·Bachelor’s degree preferred in related fields, such as communication, advertising, marketing, media  

· Familiarity with marketing principles, analytics and concepts  

· Experience in negotiating and constructing digital media plans  

· Competence within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)  

· Ability to lead and manage parallel projects and work effectively with multiple stakeholders 

· True appreciation for the wonder of emerging technology and its critical contributions to society, and how we tell those stories now and into the future 

· Knowledge of ad servers, campaign optimization tools, and/or online tracking technology; third-party ad server and ad verifications (i.e. DCM, Double Verify, Innovid). Familiarity with biddable channels and programmatic tactics  


· A mentor to junior team members and interns who are eager to learn and expand their skillsets 

· Familiarity with marketing principles, analytics and concepts  

· Highly detail-oriented, an excellent time manager, obsessed with accuracy, a strong critical thinker, and able to juggle multiple tasks and clients 

· Knowledge of various channels and buying methods (video, display, programmatic, social)  

· Strong understanding and experience with paid social formats, tools, pixels, targeting and optimization; experience working with enterprise social media tools is a plus  

· Strong analytical skills desired, with an appreciation for using data to further creative storytelling and support big ideas  

· Keen understanding of digital media platforms and planning principles (buying, content, measurement), marketing mix development, campaign evaluation, and brand health tracking  

· Strength in presenting — you’re very comfortable with breaking down complex data talking points into understandable thought leadership for our clients, and lead quarterly training sessions as resource and trusted partner  

· Understanding of platforms and applications such as Comscore, IPSOS, MRI, Prisma, Jira, MS Office products, Netbase, and Kantar Ad Intel  

** To comply with regulations by the American with Disabilities Act (ADA), the principal duties in job descriptions must be essential to the job. To identify essential functions, focus on the purpose and the result of the duties rather than the manner in which they are performed. The following definition applies: a job function is essential if removal of that function would fundamentally change the job.