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Engagement Editor

Position Overview: 

The engagement editor is a key player in MIT Technology Review’s ambitious goals for widening the reach and impact of its journalism. The successful candidate will work as part of the engagement team to distribute our ground-breaking and thought-leading content on digital platforms that include Facebook, Twitter, Instagram, LinkedIn, and others. The editor will work under the direction of the Editorial Director, special projects and operations to map out and execute MITTR’s social media strategy. Progress on that strategy will be measured through a series of growth metrics that will be tracked by the engagement editor and reported regularly.  

On a day-to-day basis, the editor will be expected to create and publish content on our main social media platforms—ie, composing LinkedIn and Facebook posts, tweets, Instagram stories, and so on. They will use data collected on readers’ responses to that content to test ideas for increasing reach and to hone our overall social media strategy. Several times a year, the editor will also be in charge of social media promotion and live coverage of MITTR events like the EmTech conferences. 

Ideally, the successful candidate will be steeped in the language and culture of social media, including a demonstrated track record of understanding the dynamics of Twitter, LinkedIn, Facebook, and Instagram, and success in developing audiences in each. The Engagement Editor will also develop strategies for Apple News, Flipboard, Google’s Discover, and other news platforms.  A past focus on science and/or technology is a plus. This position will be required to  work with colleagues across all divisions of the company, including marketing, events, sales, and product development, to help ensure that MITTR’s voice on all off-platform communication is consistent with the brand while being appropriate to each platform. 

Principal Duties and Responsibilities (Essential Functions**):

  • Take ownership of TR’s social media-related activities and goals, including tracking quantitative metrics and iterating on strategy. 
  • Monitor and analyze the growth of referral traffic generated from our social platforms. Update and expand our traffic goals as appropriate. 
  • Maintain a consistent, engaging voice in all posts. 
  • Take a high-level view of how we apportion limited resources to realize performance results, including growth in followers. 
  • Present performance results—along with individual success stories and reports on experimentation—to all levels of the company as needed. 
  • Create and publish posts across platforms including Facebook, Twitter, Instagram, and LinkedIn, as well as other platforms deemed strategically necessary. 
  • Produce social content, including video, images, GIFs, and experiment with emerging platform content depending on business need. 
  • Provide social media advocacy within the editorial staff, sharing best practices and working with writers and editors to craft headlines and social content.  
  • When necessary, take a leading role in crafting headlines and social copy. 
  • Respond to inquiries and comments on social channels.  
  • Work in close collaboration with all other teams including marketing, product development, events, and design regarding content distribution across multiple platforms. 
  • Run live coverage of events, primarily on Twitter and Instagram stories. Requires occasional travel to attend MIT Technology Review events. 

Supervision Received: Works under general supervision of the Editorial director, special projects and operations, and is responsible for day-to-day social media placement. 

Supervision Exercised: None

Education and Experience:

  • Minimum 3 years of experience in social media content development, preferably in a newsroom and with a focus on technology or science 
  • Ability to work independently to build on strengths, identify and address weaknesses, and to test and iterate on the results of those tests to achieve better performance toward TR’s business goals 
  • Demonstrated skill in news judgment, editing, and headline writing, with the ability to present the most interesting aspect of a news story  
  • Strong copy-editing skills and excellent spelling and grammar 
  • Understanding of journalistic ethics and ability to maintain high journalistic ethics, standards and fairness under deadline pressure 
  • Ability to handle multiple projects simultaneously within deadline and within changing priorities/conditions 
  • Ability and willingness to work varied shifts as determined by the news cycle, possibly including early mornings, nights, and some weekends and holidays 
  • Proactive, organized, accurate and able to multi-task 
  • Understanding of the social media landscape 
  • Inherently interested in technology and science news 
  • Bachelor’s Degree in journalism, technology or a related field 
  • Experience with multimedia production 

** To comply with regulations by the American with Disabilities Act (ADA), the principal duties in job descriptions must be essential to the job. To identify essential functions, focus on the purpose and the result of the duties rather than the manner in which they are performed. The following definition applies: a job function is essential if removal of that function would fundamentally change the job.