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Director of Growth Marketing
MIT Technology Review’s Marketing team is a group of fast-moving, data-driven, and creative thinkers who drive growth and engagement across all the MIT TR products (and services) We are seeking a Director of Growth Marketing to drive our audience acquisition strategies across paid and unpaid tactics and play an integral part in broaden the subscriber base and corporate brand.
We're looking for a talented growth marketer who has a proven track record of successfully delivering sustainable growth of new and loyal audiences who deeply engage with content. This is a non-technical role and the ideal staffer possesses an innate understanding of where and how to nurture audiences with cohesive strategies that drive subscription growth and reader engagement consistent with MITTR brand. Terms like CAC, CPL, CPC and LTV are second nature to you.
You will be responsible for driving audience growth strategy and managing a motivated growth marketing manager in the quest of ROI-centric paid acquisition, media partnership and audience growth and diversity.
The ideal candidate is analytical, a nimble self-starter, a skilled excellent collaborator with colleagues as well as vendor-partners, who is excited to bring MIT Technology Review’s growth to the next level.
Principal Duties and Responsibilities (Essential Functions**):
- Drive high-quality engaged audiences through a wide variety of paid and unpaid channels, including paid social, SEO, SEM/PPC, email, newsletters, and strategic partnerships with attention to ROI and alignment to business goals.
- Create measurement plans, establish benchmarks and reporting as well as driving audience growth and engagement through data analysis
- Develop strategic roadmap and oversee tactical management of the paid media including performance targets, channel/vendor testing strategies, creative/messaging development, and benchmarks.
- Craft and further define a subscriber-first strategy and data-driven initiatives to identify and establish sustainable, ongoing relationships with audience partners/platforms to hit our growth goals.
- Lead strategy and exploration into new acquisition verticals and tactics, inclusive of execution as needed.
- Partner closely with Director of Digital Marketing on collaborative program strategies that drive user engagement and conversion.
- Creative testing and other optimizations (online and offline).
- Collaborate with the broader team and stakeholders to drive new diverse and engaged audiences to MIT Technology Review products – including events, newsletters and podcasts
- Work closely with direct reports to develop and refine creative and messaging that best articulates product value.
- Ad hoc support of campaign delivery with the Sales team.
Education and Experience:
- BA/BS degree in marketing, marketing communications or related field of study
- 7+ years of experience with major website experience, online marketing agency, audience development agency, media or publishing organization with a thorough understanding of online business models and strategies
- Proficiency with direct response principles and practices a must
- Mastery of major social platforms and point of view as to how social media is evolving for different audience segments, specifically hands-on experience optimizing campaigns in-platform.
- Experience with audience growth partnerships, affiliates, distribution platforms, and/or other referral-based marketing relationships.
- Strong analytical skills with the ability to identify trends and provide action-oriented insights.
- Hands-on experience managing paid media audience acquisition programs
- Fluency in Google Analytics and similar web reporting tools
- Keen interest in experimenting with new platforms, including confidence about pivoting quickly and implementing new processes with speed and accuracy.
** To comply with regulations by the Americans with Disabilities Act (ADA), the principal duties in job descriptions must be essential to the job. To identify essential functions, focus on the purpose and the result of the duties rather than the manner in which they are performed. The following definition applies: a job function is essential if removal of that function would fundamentally change the job.