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Director of Event Marketing
We’re looking for a highly motivated, experienced marketer to join our team as the Director of Event Marketing. This individual will own the development and execution of online and offline initiatives to drive brand awareness, audience, achieve attendee revenue goals, and build loyalty for MIT Technology Review (www.technologyreview.com) events virtually, in-person, and in hybrid form.
This professional has honed skills in customer-facing event promotional and marketing tactics; working directly with internal stakeholders and managing vendor and agency relationships; and a hands-on, start-to-finish execution mentality to generating audience and attendee revenue growth. The ideal candidate will work equally well at the strategic and tactical levels with agility and precision, master both the creative and analytical, and manage multiple, fast-moving projects with ease. Our team is dynamic, accountable, and adaptable. We are goal-oriented, entrepreneurial, and work hard to help each other succeed
Principal Duties and Responsibilities (Essential Functions**):
- Cultivate a keen interest in how technology affects business and society, building the MIT TR brand, and expanding our brand reach through events.
- Create multi-channel event marketing plans by researching, analyzing, and defining target audience requirements; analyzing competitors’ offerings; and understanding MIT TR goals and objectives.
- Oversee and execute marketing plans for MIT TR events and custom client activations optimizing the customer journey across multiple channels, including email, newsletters, social media, display advertising, search and print channels.
- Have a proven track record for developing rigorous testing agendas to evaluate, channel, offer, creative, landing pages and customer communication in a test and learn environment.
- Own copy and creative execution creation for event promotions which demonstrates a deep understanding of motivations and conversion triggers for attendees, both free and paid, in-person and virtual.
- Collaborate with internal teams to optimize the user experience that reflects the editorial content for each event.
- Manage external agency relationships.
- Report to key stakeholders on campaigns, sharing a deep understanding of attendees, their behaviors & interests, ways to improve engagement and drive continual optimization for future events. Generate ideas to test new ways of driving leads and increase registrations.
- Collaborate with internal team to optimize UX, traffic, and content of the event websites as appropriate.
- Experiment with new platforms and implement new processes quickly and accurately.
- Basic event PR support, as needed.
Supervision Received: This role reports to the VP of Marketing and Consumer Revenue
Supervision Exercised: Yes
Education and Experience:
MINIMUM REQUIRED EDUCATION AND EXPERIENCE:
- BA/BS degree in marketing, marketing communications, related field of study or equivalent job experience.
- Minimum 5 years working in marketing, preferably with experience in events.
- Experience leading and managing digital and social marketing, including email, newsletters, organic and paid social media, display advertising, search and print channels.
- Solid understanding of website and marketing analytics tools e.g. Google Analytics, social media listening tools, audience segmentation and surveys to optimize user funnels and landing pages
- Demonstrated collaboration skills, with experience working across multiple stakeholders, leadership, and external agencies.
- Excellent project management skills with meticulous attention to detail.
- Demonstrated success in strategically identifying and growing high-quality leads for event attendance.
** To comply with regulations by the American with Disabilities Act (ADA), the principal duties in job descriptions must be essential to the job. To identify essential functions, focus on the purpose and the result of the duties rather than the manner in which they are performed. The following definition applies: a job function is essential if removal of that function would fundamentally change the job.