Connectivity Personal AI Privacy Watchdog Could Help You Regain Control of Your Data If regulators aren’t going to help consumers make sense of what companies are doing with their data, maybe artificial intelligence can. by Mike Orcutt 2017-05-11T15:24:00-04:00
Business Impact Digital Advertising Takes a Hit Big-name advertisers have begun to question whether they’ve placed too much faith—and money—in targeted advertising. by Kate Kaye 2017-05-05T00:00:00-04:00
Business Impact Moscow Billboard Targets Ads Based on the Car You’re Driving The rise of digital billboards spawns the idea of targeted highway ads, with tests in the U.S. planned for this summer. by Nanette Byrnes 2017-03-02T11:27:00-05:00
Intelligent Machines LEDs Could Lead You Right to a Discount A startup believes combining LED technology and smart-phone apps will offer precise indoor location data. by Rachel Metz 2012-02-13T00:00:00-05:00
Will Twitter's Ad Strategy Work? Twitter will have to overcome several challenges for the scheme to be successful. by Erica Naone 2010-04-15T00:00:00-04:00
Business Impact Targeted Ads Designed for You Companies are finding novel ways to target advertising to your cell phone and television. by Erica Naone 2008-04-11T00:00:00-04:00
Business Impact Listening for Ads Research firm IMMI tracks ad exposure by sampling sound through cell phones. by Erica Naone 2007-09-05T00:00:00-04:00
