Business Impact A Closer Look at Persuasive Technology Industry guide: resources and upcoming events. by Kristin Majcher 2015-03-23T00:00:01-04:00
Business Impact Pretrial Technology Lawyers are testing arguments and evidence online. by Nanette Byrnes 2015-03-23T00:00:01-04:00
Business Impact “Everything Is a Recommendation” The next generation of online recommendation engines is less obvious, but more pervasive. by Tim Mullaney 2015-03-23T00:00:01-04:00
Rewriting Life Health Persuasion Gets Better To motivate healthy behavior, device companies and employers embrace social tools and insights from behavioral science. by George Anders 2015-03-23T00:00:01-04:00
Business Impact Voters, Algorithms, and Persuasion An expert on elections explains that while campaigns have plenty of data on voters, using it to find the voters open to persuasion remains a tough task. by Kristin Majcher 2015-03-23T00:00:01-04:00
Business Impact New Technologies, New Marketing The Internet and social media have profoundly changed how brands are built, customers wooed, and products marketed. by Pat Wechsler 2015-03-23T00:00:01-04:00
Business Impact New Technologies Persuade in Old Ways Robert Cialdini, an expert in the science of persuasion, talks about its most modern methods. by George Anders 2015-03-23T00:00:01-04:00
Business Impact Persuasive Texting in Mozambique Inspired by trials that used text messages to change behaviors, a U.K. charity tested whether it could persuade HIV-positive people to attend their appointments. by Kristin Majcher 2015-03-23T00:00:00-04:00
Business Impact Advertisers Seek Answers from Neuroscience Neuromarketing promises to measure what people feel when they see ads, but the science is unsettled. by Antonio Regalado 2015-03-23T00:00:00-04:00
Business Impact Compulsive Behavior Sells Nir Eyal is showing software designers how to hook users in four easy steps. Welcome to the new era of habit-forming technology. by Ted Greenwald 2015-03-23T00:00:00-04:00
