The Tweeting of the President A new social media analytics effort points toward the White House. by David Talbot 2012-08-21T14:35:00-04:00
Bluefin Labs Why: It mines social-media sites to gauge the audience response to television shows and advertising.Key Innovation: Natural-language analysis of comments on social-media sites provides fine-grained information about audience size and sentiment. 2012-02-21T00:00:00-05:00
Super Bowl, and Its Ads, Set a Tweet Record The surging social-media response to TV promises to shape future programming and advertising trends. by David Talbot 2012-02-07T12:00:00-05:00
Why Viewers Could Soon Control Super Bowl Ads Tweets and other social media comments are about to drive real-time changes in programming. by David Talbot 2012-02-02T00:00:00-05:00
Intelligent Machines A Social-Media Decoder New technology deciphers—and empowers—the millions who talk back to their televisions through the Web. by David Talbot 2011-10-18T00:00:00-04:00
Picking up Signals from Television Viewers Bluefin Labs aims to measure the connections between social media and television shows. by Erica Naone 2011-07-11T00:00:00-04:00
Business Impact Watching the Watchers Bluefin Labs aims to know almost everything about what’s on TV, who’s watching it, and what they think about it. by Erica Naone 2011-05-17T00:00:00-04:00
