Leading marketers say ML will help them identify high-value customers, predict intent, and discover new business opportunities.
Marketers in banking are relying on ML to better understand their customers, create compelling campaigns, and drive business.
B2B marketers share strong convictions about how data analytics can help them understand—and reach—their customers. The more benefits they have witnessed, the greater possibilities they see.
As more companies look to machine learning for insights, marketers need to use new tools and technology to engage potential customers at the right time and place.
Marketers have moved past merely producing effective creative messaging to striving to drive business growth. In the digital era, they’re looking to data—and technologies such as machine learning—to predict and deliver on customers’ needs.