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MIT Technology Review

AI Meets CRM: Transforming Customer Experiences

Artificial intelligence (AI) embedded into commerce and customer relationship management (CRM) platforms creates new possibilities for customer experience and beyond. The business world is now entering a golden age of AI, and both customers and employees can expect to reap the benefits.

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    Customer Data Meets AI

    A new day is dawning for the customer experience, driven by the application of artificial intelligence, machine learning, and automated technologies to CRM data. The potential exists to transform the customer’s experience by providing service in a more predictive and intuitive way than ever before.