Business Reports

In-depth reports on the ways technology is transforming business around the world, with insight from the business leaders and technologists driving these shifts, corporate case studies, technology reviews, and more.

February 2012

The Youth Effect

Digital natives are the young people who grew up with the Web. Now they’re disrupting it. This month, Business Impact explores the expectations and challenges of “generation tech”—the twentysomethings who are putting their own twist on the ways that technology gets turned into products. From Internet protests to crowdsourced capital and do-it-yourself biologists working at home, young people are throwing today’s technology business models and institutions into question.


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