Skip to Content



Making data matter in real time

Modern organizations need to process and analyze the data they produce in real time, or risk getting left behind.

June 21, 2023

In partnership withDataStax

As the world becomes increasingly networked and connected devices proliferate, organizations are producing a plethora of data. The potential to collect data is growing exponentially. From smart grids to mobile phones and from connected cars to the industrial internet of things, tens of billions of devices will act as sensors, delivering data to networks.

Making data matter in real time

Whether data is created intentionally or as a by-product of operations, companies that want to grow beyond digitization and become data-driven enterprises must harness it to inform decisions and streamline operations. As experts predict that nearly every employee in the modern enterprise will use data to support their work, targeted curation and analysis of real-time data will be increasingly critical. While the fintech and health-care sectors are leaders in using real-time data, the trend is also picking up in manufacturing, city infrastructure, and other sectors where the push for smart technology is growing.

This report examines how organizations can rethink their data management strategies to leverage real-time data to develop personalized real-time digital experiences or applications that customers want, boost operational efficiency, and increase business performance.

The following are the key findings of this report:

• Collecting and analyzing data in real time allows companies to create innovative applications. When done right, real-time data can be used to gauge customer sentiment and engagement, accurately deliver targeted content, optimize supply chains, fight fraud, and offer alternatives to missed flights, among other things. However, experts say only a fraction of data from connected devices is collected and processed in real time due to hurdles including legacy technology architectures, signaling untapped potential for enterprises.

• Organizations need to determine which business processes would benefit most from real-time data collection and analysis, because capturing all data and processing it in real time is expensive. Creating architectures to process captured data also becomes exponentially more difficult as the number of devices grows. Companies that create the right data architectures will be able to process the captured data in real time and store the information in a way that is most useful for future decisions.

Open-source solutions, cloud, and artificial intelligence systems could help organizations overcome the challenges of managing real-time data. Experts we spoke to for this report recommend developing initial data pipelines with open-source technologies. That will help organizations to develop in-house expertise, avoid vendor lock-in, and establish a baseline for expectations. In addition, artificial intelligence (AI) is the next natural progression: Operational data platforms need to support real-time analytic functionality as AI and machine learning (ML) become increasingly embedded in enterprise operations. Real-time, AI-powered apps with the right data, at the right time, will deliver the biggest business impact for leading organizations.

Download the full report.

This content was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review’s editorial staff.

Deep Dive


The future of open source is still very much in flux

Free and open software have transformed the tech industry. But we still have a lot to work out to make them healthy, equitable enterprises.

The beautiful complexity of the US radio spectrum

The United States Frequency Allocation Chart shows how the nation’s precious radio frequencies are carefully shared.

What’s next for the world’s fastest supercomputers

Scientists have begun running experiments on Frontier, the world’s first official exascale machine, while facilities worldwide build other machines to join the ranks.

How ubiquitous keyboard software puts hundreds of millions of Chinese users at risk

Third-party keyboard apps make typing in Chinese more efficient, but they can also be a privacy nightmare.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at with a list of newsletters you’d like to receive.