Research shows that businesses, governments, and consumers around the world are increasingly concerned about the environment. But despite our apparent concern, we seem to be doing very little about it. Per a recent report, material extraction and use has nearly quadrupled in the last 50 years, outpacing even population growth. The current economy is built on a linear approach where organizations harvest Earth’s natural resources, then create and sell products to consumers who eventually use and throw away these products. It is estimated that over 100 billion tons of material are harvested and consumed every year, with more than 90% ending up in landfills without being recycled.
The circular economy aims to change all this by promoting a more sustainable approach where natural resources are extracted efficiently; production is carried out in a manner where there is minimum wastage; and at the end of the product’s life, materials are recovered, regenerated, repaired, and reused for as long as possible so that businesses no longer have to extract virgin natural resources to fuel demand. The circular economy has the potential to significantly reduce pressure on the environment, create a multi-trillion dollar economy, stimulate innovation, and create enormous numbers of jobs.
What’s stopping the circular economy from taking over?
Achieving a circular economy is easier said than done. Even the most well-intentioned companies can run into major obstacles while going down the circular economy path. According to Gartner, there are four main challenges to the circular economy. First, returning ownership of end-of-life materials can be challenging. Organizations must do a deep dive in understanding how products are consumed and promote new supply chain models where expired products return to manufacturers. Second, raw materials must have enough residual value at end-of-life so they continue to be relevant to the business. Third, for businesses to make a compelling case to stakeholders, they must first possess an understanding of the quality, quantity, and intrinsic value of raw materials being returned. Fourth, the complexity of the product matters— the less complex the product being returned, the easier and cheaper the reprocessing, and vice versa.
How digitization of supply chains can boost circular economies
Digital innovation and the circular economy are kind of symbiotic in nature. In times of increasing internet proliferation, it’s hard to imagine any circular economy initiative that isn’t aided through technology. While there can be a number of ways in which digitization can positively impact the circular economy, here are the top three:
1. Digitization can help organizations make better, more sustainable decisions.
Digital technologies enable information to travel alongside the product. This enables businesses to capture, store, and analyze consumption patterns, which in turn helps organizations make better decisions. For example, research shows that 70% of greenhouse gas emissions (GHG) are related to material handling and use. If businesses have insights into how full their aircraft, ship, or truck is, they can determine in real time how efficient their delivery will be. This translates to better efficiency, lower fuel costs, shorter delivery cycles, and reduced GHG. Thyssenkrupp, one of the world’s leading elevator manufacturers, installed a cloud-based predictive maintenance system on 130,000 of its elevators worldwide. Its sensors collect health data of its components, systems, and performance. This helps Thyssenkrupp provide better service, extended elevator uptimes, and longer product lifespans.
2. Digitization can help unlock greater value across entire supply chains. Traditionally, most businesses are focused on connecting data and devices across their customer base. Digitization can be used to unlock a number of isolated parts, partners, and consumers from across the entire value chain. For instance, a raw material supplier can tap into the stocking system of a manufacturer (via APIs) to proactively validate if they are running out of certain raw materials. Once raw materials have reached end-of-life, manufacturers can leverage digital technologies to gauge whether the products have reached sufficient intrinsic value to be returned to them. This creates an opportunity for businesses to be more efficient, less resource intensive, and create less waste and emissions in the process. An increasing number of digital platforms are promising to create tighter value-chain integrations and assist various manufacturers in transitioning to a circular economy model. On the consumer end, digital marketplaces are helping to create more sustainability-conscious consumers.
3. Digital supply chains need to be reliable and secure. Supply chain digitization offers the promise of greater speed, efficiency, visibility, and control. However, the increased prevalence of APIs means that an organization’s attack surface increases. In the same way that a single container ship trapped in the Suez Canal can interrupt the world economy, an API that is unavailable or untrustworthy can disrupt important supply chain processes. As organizations digitize, they need to take the measures necessary to protect their digital assets.
How Citrix is engaging the circular economy
Citrix technologies empower individuals and businesses to work from anywhere and embrace adaptable work models. These technologies allow organizations to embrace a secure hybrid work model. This also means that organizations using Citrix can dramatically reduce commuting emissions while meeting employee needs for flexibility, given how 27% of U.S. emissions derive from transportation sources and office-related commuting.
Workers using Citrix solutions can use low-energy devices and use those same devices for longer, reducing cost and emissions while keeping hazardous waste out of landfills. This supports two key principles of a circular economy with device reuse and waste reduction.
Citrix technologies also play a vital role in facilitating a seamless move to energy efficiency and lower carbon cloud computing. Citrix’s App Delivery and Security solution protects and scales APIs that are so vital to a streamlined and efficient digital supply chain. Protecting the digital backbone is an important step in moving to a more circular economy.
The shift to the circular economy will not be easy, but it will be rewarding. Customers are looking for businesses that provide great service, but also share their core values. Companies that leverage digitization to embrace circularity will be seen as visionary, and as such will be rewarded with deeper customer relationships and loyalty. As the old saying goes, what goes around, comes around.
This content was produced by Citrix. It was not written by MIT Technology Review’s editorial staff.
This new data poisoning tool lets artists fight back against generative AI
The tool, called Nightshade, messes up training data in ways that could cause serious damage to image-generating AI models.
The Biggest Questions: What is death?
New neuroscience is challenging our understanding of the dying process—bringing opportunities for the living.
Rogue superintelligence and merging with machines: Inside the mind of OpenAI’s chief scientist
An exclusive conversation with Ilya Sutskever on his fears for the future of AI and why they’ve made him change the focus of his life’s work.
How to fix the internet
If we want online discourse to improve, we need to move beyond the big platforms.
Get the latest updates from
MIT Technology Review
Discover special offers, top stories, upcoming events, and more.