Skip to Content

Facebook has a new social network that’s just for couples

The news: Facebook has launched a new app called Tuned, which lets couples message each other, swap music, share their mood, keep a daily shared diary, and send photos and voice memos. It can be used without a Facebook profile and is pitched as a “private space” for couples to connect. However, it isn’t end-to-end encrypted and has the same privacy policies as Facebook, so the company can collect people’s data for targeted advertising. It’s currently only available to iOS users in the US and Canada. As with WhatsApp, users add someone else through their phone number. The app came from Facebook’s New Product Experimentation team, which was created in summer 2019 to create new social- media services.

Target market: Tuned is obviously pitched to the younger end of the market, especially teens and couples in long-distance relationships. It shows Facebook is hoping to push further into our love lives, after it expanded its dating service and launched a “secret crush” function last year.

A wider trend: On the surface, a social network for two sounds a bit ... weird. However, this isn’t the first such app. There’s a new breed of social networks emerging that offer safe, intimate spaces online for just a few select people. The idea is that they’re less about likes and amassing followers, and more about intimacy.

Keep Reading

Most Popular

Here’s how a Twitter engineer says it will break in the coming weeks

One insider says the company’s current staffing isn’t able to sustain the platform.

Technology that lets us “speak” to our dead relatives has arrived. Are we ready?

Digital clones of the people we love could forever change how we grieve.

How to befriend a crow

I watched a bunch of crows on TikTok and now I'm trying to connect with some local birds.

Starlink signals can be reverse-engineered to work like GPS—whether SpaceX likes it or not

Elon said no thanks to using his mega-constellation for navigation. Researchers went ahead anyway.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.