The site wants these academics to create ways to measure the “health” of conversations on the platforms. It hopes these metrics will lead to kinder tweets (or at least less racism and trolling). 

The details: Twitter said Monday that it selected two groups of academic researchers to lead the conversation health project—the conclusion of a process started in March. The company apparently received more than 230 submissions from institutions eager to work on metrics that engineers can use to help analyze and improve the social network.

The plans: The first group includes researchers from universities in the Netherlands, the US, and in Italy. They will look at the issues of “echo chambers” and impolite conversations, and produce ways to measure how much Twitter users interact with diverse viewpoints on the social network. They’ll also develop algorithms to tell the difference between “incivility” (which could simply be rude chatter) and “intolerant discourse” (such as racist language).

The second group, made up of researchers from universities in the UK and the Netherlands, will look at how showing users others who have different perspectives and backgrounds can reduce prejudice and discrimination.

Isn’t Twitter a US-based company? Well, sure. But while the US has more Twitter users than any other single country, only about a fifth of the total number of Twitter users are based in the US. So it makes a lot of sense that the company would involve researchers who are based outside the country if it wants to get a good sense of what’s going on globally with its user base.

The prognosis: Long-term effects remain to be seen, but when MIT Technology Review  talked to academic researchers inside and outside the US in March, they thought it would be tricky to measure conversational health with just a few metrics.

Twitter seems to be taking the whole process seriously, though, and recently purged tens of millions of fake accounts in another effort to show it’s trying to improve.