Skip to Content
Silicon Valley

Google’s new tools will make your life more convenient—for a price

Don’t forget that forking over more and more of your data remains part of the bargain.
Justin Sullivan | getty

Google on Monday showed off a slew of new features coming to its wide range of consumer products, from an addition to its Android OS that encourage users to take breaks to a feature in its Google Assistant that praises kids (and, perhaps, adults) for using the word “please.”

Speaking to a crowd of developers, reporters, and techies during its annual I/O conference in Mountain View, California, Google CEO Sundar Pichai noted that these additions make technology increasingly helpful and accessible. Of course, the company hopes the extra convenience will make users more willing to share all kinds of personal data when they’re, say, asking Google to please tell a story.

But he also was quick to point out that the tech giant—which has dominated the markets for search, browsers, e-mail, and more for over a decade now—is trying to let users feel more mindful about how these products are integrated into daily habits. (This, perhaps, is a reaction to growing pressure from critics like former Google design ethicist turned ethical-tech advocate Tristan Harris, who has criticized technology leaders like Facebook and Google for the addictive nature of their products.)

Indeed, while technology can be a positive force, Pichai said, “there are very real and important questions being raised about the impact of these advances and the role they’ll play in our lives.”

With that in mind, here are some of Google’s most intriguing announcements, in increasing order of the convenience they offer:

Feature: Pretty Please
Product: Google Assistant
What it is: To assuage parent concerns that kids may be getting bossy and demanding by commanding Google Assistant to wake up with the phrase “Hey Google,” Google Assistant will have the ability to respond to queries that include the word “please” with phrases like “Thanks for asking so nicely” and “Thanks for saying please.” This push for politeness follows last month’s news that Amazon’s Alexa voice assistant will soon be able to encourage children to say a “magic word” to get their way.
Availability: Later this year

Feature: Do Not Disturb
Product: Android P (which is now available in beta for a few flagship Android handsets, such as Google’s Pixel phones, but should roll out more widely in the fall)
What it is: An update to Android’s do-not-disturb mode will let you place your phone face-down on a table to send it to silent mode. And it will go beyond hushing calls and texts by keeping the screen dark, too. (You’ll still be able to allow calls from certain people, if you want them.)
Availability: Now, for beta users. Otherwise, whenever Android P is released.

Feature: Dashboard
Product: Android P (which is now available in beta for a few flagship Android handsets, such as Google’s Pixel phones, but should roll out more widely in the fall)
What it is: Dashboard will show users more specific data about how they use their phones, including details like how many times you unlock your phone each day and how much time you spend using specific apps (a demo showed the ability to see, within Gmail, an hour-by-hour breakdown of how much the app was being used). There will also be a timer to let you set limits on how long you can use specific apps before your phone will tell you to take a break. 
Availability: Now, for beta users. Otherwise, whenever Android P is released.

Feature: Style Match
Product: Google Lens
What it is: Google Lens will be added to the camera app on some Android smartphones, and with that will come some major new features. One of them, Style Match, acts like Shazam for outfits and home decor by letting you point the phone's camera at, for instance, a lamp or a dress and get reviews or information about where you can find similar items.
Availability: In the coming weeks.

Feature: Smart Compose
Product: Gmail
What it is: Uses machine learning to suggest phrases as you type, as long as you keep hitting the tab button on your keyboard. For instance, if you type in “Taco Tuesday” as your subject line, Gmail will help type in things like guacamole and the address of your favorite taqueria. Helpful, yes, but also a reminder that Google knows a heck of a lot about you, including what you might say in any given situation.
Availability: May 

Feature: Google Duplex
Product: Google Assistant
What it is: Still in the experimental stage, Google Duplex is an impressive human-sounding AI agent that can make phone calls to set up appointments for you. Take a listen to a sample call, where Google used Duplex to call a restaurant and seamlessly navigate a tricky situation—trying to make a reservation for four people, and finding that no reservation was needed for a party of less than six—in a voice that sounds totally human.
Availability: To be determined, though Google says it will start testing it out in Google Assistant this summer for making restaurant reservations or hair salon appointments, and for figuring out stores’ holiday hours.




Keep Reading

Most Popular

10 Breakthrough Technologies 2024

Every year, we look for promising technologies poised to have a real impact on the world. Here are the advances that we think matter most right now.

Scientists are finding signals of long covid in blood. They could lead to new treatments.

Faults in a certain part of the immune system might be at the root of some long covid cases, new research suggests.

AI for everything: 10 Breakthrough Technologies 2024

Generative AI tools like ChatGPT reached mass adoption in record time, and reset the course of an entire industry.

OpenAI teases an amazing new generative video model called Sora

The firm is sharing Sora with a small group of safety testers but the rest of us will have to wait to learn more.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at with a list of newsletters you’d like to receive.