Skip to Content
Silicon Valley

For Apple, ditching Intel chips in Macs would be a smart, but damaging, move

The idea of Cook & Co casting aside the chipmaker’s silicon shouldn’t come as a huge surprise to anyone, but it could make things harder than ever for Intel.

The news: Bloomberg reports that Apple is planning to ditch Intel processors inside its Mac computers by 2020 and design its own instead. It’s apprently part of a move to better integrate software across Macs, iPhones, and iPads. Apple switched to using Intel chips in its Mac range in 2006.

Why it makes sense: Apple has been building an in-house chip team for years, and it has been designing its own chips for use in iPhones for some time. Meanwhile, Intel is flatlining: as Moore’s Law starts grinding to a halt, it has failed to effectively innovate and is struggling to improve efficiency despite stagnating speed—a feat that some of its competitors, such as Arm, have achieved.

Why it matters: For Apple, it would be a sensible move to gain more control over its ecosystem and avoid reliance on other companies. For Intel, it would be a chunk of revenue lost—about 5 percent, according to Bloomberg—and a severe dent to its reputation. Without a foothold in the mobile market, any further losses to its computer market share could be hugely problematic.

Keep Reading

Most Popular

VR is as good as psychedelics at helping people reach transcendence

On key metrics, a VR experience elicited a response indistinguishable from subjects who took medium doses of LSD or magic mushrooms.

This startup wants to copy you into an embryo for organ harvesting

With plans to create realistic synthetic embryos, grown in jars, Renewal Bio is on a journey to the horizon of science and ethics.

This nanoparticle could be the key to a universal covid vaccine

Ending the covid pandemic might well require a vaccine that protects against any new strains. Researchers may have found a strategy that will work.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at with a list of newsletters you’d like to receive.