Skip to Content
Artificial intelligence

AI can make your smartphone notifications less annoying

March 15, 2018

Apps could show you fewer, better alerts by using a new deep-learning trick.

The problem: If an app sends too many push notifications, users may well delete it. Send too few, and they might not use it. But deep learning could help find the Goldilocks amount of notifications—where they’re not annoying, but help boost use of the app.

A solution: A paper published on the arXiv describes how researchers trained an AI on data like browsing history, shopping history, and financial details to build a recommendation engine for when and what to show in notifications. Using it, they were able to accurately forecast a user’s preferences for frequency and content.

More for less: When the AI was tested out on a number of Taiwanese apps, it reduced the number of notifications while increasing the click-through rate.

Deep Dive

Artificial intelligence

DeepMind’s cofounder: Generative AI is just a phase. What’s next is interactive AI.

“This is a profound moment in the history of technology,” says Mustafa Suleyman.

Deepfakes of Chinese influencers are livestreaming 24/7

With just a few minutes of sample video and $1,000, brands never have to stop selling their products.

AI hype is built on high test scores. Those tests are flawed.

With hopes and fears about the technology running wild, it's time to agree on what it can and can't do.

You need to talk to your kid about AI. Here are 6 things you should say.

As children start back at school this week, it’s not just ChatGPT you need to be thinking about.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at with a list of newsletters you’d like to receive.