McDonald's new tech initiatives are pushing employees to continuously perform more tasks without any change in pay. And workers have had enough.
Too many options: The fast-food giant has been pushing more tech-infused ordering avenues like mobile apps, delivery, and self-order kiosks. As former employee Dudley Dickerson told Bloomberg, “They added a lot of complicated things. It makes it harder for the workers.”
Record turnover: The turnover rate in the fast-food industry is 150 percent, the highest since data began being recorded in 1995.
What this means for you: You’ll have to wait a little longer for your Shamrock Shake. Less-experienced employees juggling orders from all these new platforms could be to blame for the average 30-second increase in customer wait times last year, as reported by QSR Magazine.
Making more from less: Despite worker struggles, these new tech initiatives seem to be helping McDonald’s financially. The company saw about a 50 percent increase in revenue earned per employee. Numbers like that could make McDonald’s more likely to adopt more technological solutions, even if they take a bit of adjustment for the workers.
Want to stay up to date on the future of work? Sign up for our newest newsletter, Clocking In!
Here’s how a Twitter engineer says it will break in the coming weeks
One insider says the company’s current staffing isn’t able to sustain the platform.
Technology that lets us “speak” to our dead relatives has arrived. Are we ready?
Digital clones of the people we love could forever change how we grieve.
How to befriend a crow
I watched a bunch of crows on TikTok and now I'm trying to connect with some local birds.
Starlink signals can be reverse-engineered to work like GPS—whether SpaceX likes it or not
Elon said no thanks to using his mega-constellation for navigation. Researchers went ahead anyway.
Get the latest updates from
MIT Technology Review
Discover special offers, top stories, upcoming events, and more.