Skip to Content
Uncategorized

What Does Autonomy Mean for Supercars?

October 6, 2017

In a future without steering wheels, you may wonder what remains for Ferrari, Bugatti, Lamborghini, and other automakers that have built their businesses on driving experience. As it turns out, supercar manufacturers are also eyeing autonomy—just not in the way that passenger-hauling firms like Uber are.

Speaking to Blackbird Automotive, McLaren’s design director, Frank Stephenson, imagined a possible future use for self-driving technology in his company’s cars:

“The car basically takes you around the track at the right speed, the right RPMs, the right gears, the right line, and you learn through the car showing you the best way. Then you can take over on the next few laps, and if you make a mistake, the car can intervene.”

And that view is shared elsewhere. In an interview with Wired, Lamborghini’s chief engineer, Maurizio Reggiani, explains:

“You can give a threshold where you can use the car, starting to have fun, but in a condition that you’ll never be scared. This can be a tool for our customers, like having a tutor.”

In other words: autonomous systems in supercars will help rich people with a need for speed crash less often—when they insist on actually driving, that is.

Deep Dive

Uncategorized

Embracing CX in the metaverse

More than just meeting customers where they are, the metaverse offers opportunities to transform customer experience.

Identity protection is key to metaverse innovation

As immersive experiences in the metaverse become more sophisticated, so does the threat landscape.

The modern enterprise imaging and data value chain

For both patients and providers, intelligent, interoperable, and open workflow solutions will make all the difference.

Scientists have created synthetic mouse embryos with developed brains

The stem-cell-derived embryos could shed new light on the earliest stages of human pregnancy.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.