Skip to Content

Making VR Movies You’d Actually Want to Watch

Google’s in-house VR filmmaker has figured out how to improve cinematic content for VR headsets.
October 20, 2016

The key to making a compelling virtual-reality movie: forget about storytelling and focus on creating immersive worlds. So says Google’s VR filmmaker, Jessica Brillhart, who has quickly become a leader in the emerging field of cinematic VR content.

Brillhart, who spoke Wednesday at EmTech MIT 2016 in Cambridge, Massachusetts, describes her job as helping people create high-quality VR content—specifically, short 360° videos that consumers can watch online, using their smartphones and lightweight VR headsets. It’s an area of intense interest to Google, which began supporting 360° videos on YouTube last year and recently launched a mobile VR platform called Daydream, along with a compatible headset and smartphone.

Jessica Brillhart speaking at EmTech MIT 2016.

To get people to buy its VR gadgets and tune in to YouTube, Google needs engaging content. Brillhart is helping by making VR films for YouTube and writing and talking about what she’s learned from experimenting with this new medium for the past year and a half. “There’s nothing definitive that people can use as a guide [for VR filmmaking],” she says. “So I’m being proactive about figuring stuff out and putting it out in the world for discussion.”

One of Brillhart’s major findings is that conventional storytelling doesn’t suit VR film. A 360° VR movie is actually a range of potential stories rather than a single story, she explains, because it can be viewed from many different angles. Filmmakers who ignore this fundamental aspect of VR film will annoy their audiences and fail to leverage the technology’s unique features, she contends.

When Brillhart makes a VR film, she focuses on capturing a series of dynamic 360° shots or “worlds,” rather than a sequence of static film frames. When she edits the movies, she imagines how viewers (whom she calls “visitors”) will engage with each of the worlds. Then she figures out how to pull visitors through the shots in a way that seems coherent even though it’s not strictly linear.

Brillhart devised the technique while she was editing her first VR film, World Tour, last year. She started off doing a conventional frame-to-frame edit, but as soon as she viewed a rough cut through a VR headset, she realized it didn’t work. In frustration, she looked up at the ceiling one night, spotted a round lightbulb, and started sketching circles. Below is what her edit for that film looks like, in diagram form. The circles represent the different worlds in the film, while the black and white dots show where a visitor is most likely to enter and exit each world .

A diagram shows Brillhart’s editing technique for her VR film, World Tour.

It’s a technique more familiar in video games than film. “Game designers understand that they’re creating an experiential hub for potential stories and not a direct one-to-one story,” Brillhart says. “They come up with a general idea and provide players with the means to discover the story on their own.” VR filmmakers can learn from them, and from architects, who similarly “build spaces that have conversations with people,” she says.

Keep Reading

Most Popular

DeepMind’s cofounder: Generative AI is just a phase. What’s next is interactive AI.

“This is a profound moment in the history of technology,” says Mustafa Suleyman.

What to know about this autumn’s covid vaccines

New variants will pose a challenge, but early signs suggest the shots will still boost antibody responses.

Human-plus-AI solutions mitigate security threats

With the right human oversight, emerging technologies like artificial intelligence can help keep business and customer data secure

Next slide, please: A brief history of the corporate presentation

From million-dollar slide shows to Steve Jobs’s introduction of the iPhone, a bit of show business never hurt plain old business.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at with a list of newsletters you’d like to receive.