Skip to Content

How to Predict the Future

Anyone can think like a futurist, according to Amy Webb, who does it for a living. Webb, the CEO of the Future Today Institute, explains her methods.
October 14, 2016

You’ve got to love the old line that making predictions is hard—especially ones about the future. But joking aside, futurism is a big and fascinating business. How can we determine which of today’s technological trends will coalesce into something meaningfully new, and which ones will soon be forgotten? In her upcoming book The Signals Are Talking: Why Today’s Fringe is Tomorrow’s Mainstream, Amy Webb argues that anyone can methodically analyze such questions. Webb, who is CEO of the Future Today Institute and previously wrote Data, A Love Story: How I Cracked the Online Dating Code to Meet my Match, explained her ideas—and took reader questions—in an interview with MIT Technology Review’s Executive Editor, Brian Bergstein.

Keep Reading

Most Popular

Here’s how a Twitter engineer says it will break in the coming weeks

One insider says the company’s current staffing isn’t able to sustain the platform.

Technology that lets us “speak” to our dead relatives has arrived. Are we ready?

Digital clones of the people we love could forever change how we grieve.

How to befriend a crow

I watched a bunch of crows on TikTok and now I'm trying to connect with some local birds.

Starlink signals can be reverse-engineered to work like GPS—whether SpaceX likes it or not

Elon said no thanks to using his mega-constellation for navigation. Researchers went ahead anyway.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.