Skip to Content

Wanted: Creative Humans to Make AI Personalities Sparkle

Poets, fiction writers, and comedians are making virtual assistants a lot more interesting.
April 8, 2016

It takes a lot of work to create a good movie or TV character, and apparently much of the same work is now going into creating the characters behind AI assistants like Siri, Cortana, and Alexa.

As this piece in the Washington Post points out, creative workers like poets, fiction writers, and comedians are fast becoming the ones responsible for making these assistants seem human—coming up with everything from human-sounding filler words to jokes to a background story and small personality details.

It makes sense: if you want to get people to use these software-based assistants, they should be approachable, dynamic, and have consistent personalities. Throwing in some party tricks—such as Siri’s ability to beat box—doesn’t hurt, either.

But just because your AI assistant has a carefully curated personality doesn’t mean it’s going to be useful. Making AI conversational interfaces is still very, very hard (though Baidu seems to be doing pretty well with it in China), as it can misunderstand what you’re requesting, or may only be able to help in specific situations.

And one issue that still sticks out like a sore thumb is the fact that so many of these assistants remain women—or at least appear recognizably feminine. According to Wired, sexism is to blame: apparently, research shows we respond more positively to female voices.

If that really is the case, we may continue to see plenty of female AI assistants; regardless, it sounds like they’ll be getting increasingly nuanced—and occasionally funny—personalities.

(Read more: The Washington Post, Wired, “10 Breakthrough Technologies: Conversational Interfaces,” “Is Now a Good Time to Meet Your New Virtual Assistant?”)

Keep Reading

Most Popular

AGI is just chatter for now concept
AGI is just chatter for now concept

The hype around DeepMind’s new AI model misses what’s actually cool about it

Some worry that the chatter about these tools is doing the whole field a disservice.

Hoan Ton-That, CEO of Clearview AI
Hoan Ton-That, CEO of Clearview AI

The walls are closing in on Clearview AI

The controversial face recognition company was just fined $10 million for scraping UK faces from the web. That might not be the end of it.

Europe's AI Act concept
Europe's AI Act concept

A quick guide to the most important AI law you’ve never heard of

The European Union is planning new legislation aimed at curbing the worst harms associated with artificial intelligence.

Stay connected

Illustration by Rose WongIllustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.